Now, more than ever, digital marketers are being held accountable for consistently innovating and steering their organizations through a rapidly evolving marketing landscape. It’s a challenging task.

One strategy used by savvy marketers to help navigate through this dynamic environment is to pay close attention to the customer journey. However, the customer journey has transitioned from campaign-based acquisition to the total experience – from awareness, to purchase, usage and renewals.

Thought leaders from CAKE, Marketo and Tealium come together to provide you with a complete picture of the customer journey.
Get best practices for:

• •  Customer acquisitions
• •  Increasing customer lifetime value
• •  Customer purchase strategies