Affiliate Marketing Guide: Four Ways to Future Proof your Affiliate Network
Networks are constantly evolving with the ever-changing affiliate marketing ecosystem. See the steps they are taking to future proof their network and the affiliate programs they manage. You’ll gain useful tips and practical “how-to’s” that provide a roadmap of success.
You’ll learn how to:
- Diversify an affiliate program with new verticals and partners.
- Refocus efforts towards acquiring loyalty traffic as evolving consumer purchasing patterns transform the affiliate channel into one focused on customer retention.
- Create a consumer privacy strategy that keeps all partners aligned and demonstrates an ongoing commitment to privacy.
- Implement server-to-server tracking to measure performance without cookies and the benefits of doing so.