The Golden Metric

Customer Lifetime Value

Marketers are often consumed with pushing buyers from first conversion to final acquisition in order to quickly increase revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with their consumers once an acquisition has been made, thus leading to a steady stream of ROI.

Experts from CAKE and Marketo discuss how to unearth the potential of making metric-driven decisions based on the Customer’s Lifetime Value. In this 50 minute session, you will learn:

– How to effectively calculate the net value a customer will generate for your business now and in the future

– Build strategies for acquiring different varieties of valued customers

– Gain insights on how to optimize the customer journey from first click to repeat acquisitions


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