Performance Marketing 3.0

Getting true cross channel attribution from digital to mobile

Performance marketers have an ever-growing number of new channels and tactics to drive traffic. How can you give prospects and leads the choice to connect on whichever channel they prefer, while still having a seamless attribution and optimization process in place for both?

Experts from CAKE and Invoca discuss how to get true cross-channel attribution in the webinar. In this 50 minute session, you will learn:

– Best practices and new tips for mobile attribution

– How to track calls and clicks from the same campaigns

– Must-haves when setting up a new performance network or program in 2015


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