CAKE Helps Financial Publisher Track Campaign Performance, Make Adjustments and Manage Payouts in Real-time
An innovator in the financial publishing industry for over 25 years, Agora Financial provides independent economic commentary through print and online publications, print and e-books, films and international conferences. Forecasts by Agora Financial editors have been recognized by numerous media sources, including The Wall Street Journal, The Economist, CNBC, Fox Business News, Reuters, Bloomberg, U.S. News & World Report, Financial Times, The Washington Post, San Francisco Chronicle, RT, Los Angeles Times, The Daily Telegraph and many more.
THE BUSINESS CHALLENGE
Agora Financial engages in affiliate marketing to attract audiences for its publications. With a growing affiliate program, the company wanted to be able to more efficiently manage payouts, as well as track both real-time and historic campaign performance on an ongoing basis. The legacy system that Agora Financial was using could not scale quickly enough to accommodate the growth of its program, and it didn’t provide the detailed analytics that the company wanted so that it could both track performance over time and make adjustments to campaigns as they were running to maximize results.
Agora Financial selected CAKE to manage its affiliate program because of the solution’s ability to track campaign performance at a very granular level. For example, the company can look at how various offers are performing in real-time and use the information to quickly make adjustments so that affiliates have access to offers that are more likely to convert.
“With CAKE, we’re able to A/B test two different versions of the same promotion,” said Meghan Damico, Digital Marketing Specialist at Agora Financial. “We can then analyze the data to make decisions about the best approach.”
CAKE’s analytics also enable Agora Financial to identify problems and troubleshoot issues that might require attention, such as the need to redirect traffic based on the user’s device. “We use this feature to mobile-optimize our campaigns,” adds Damico.
Finally, CAKE makes it easy for Agora Financial to efficiently manage administrative tasks like payouts to affiliate partners, keeping track of each affiliate’s preferred method of payment and payment status. The company can also make links and creative assets available to affiliates on a self-serve basis through CAKE, freeing up the company’s digital marketing team to work on higher-value tasks like campaign strategy and program growth.
“CAKE allows us to efficiently manage and track the performance of our affiliate program and provides the deep, real-time insight we need to meet our marketing goals — both today and as our business continues to grow.”
Digital Marketing Specialist – Agora Financial
- One-stop platform for campaign tracking and affiliate management
- Automated management of administrative tasks, such as affiliate payments
- Enhanced decision making supported by real-time analytics and reporting
- Real-time performance marketing insights to optimize affiliate relationships
- Granular metrics that measure payout status, conversions, type of device used and more
- Top-quality support from CAKE customer service team