• Case Study

    Adleadr

    Adleadr evaluated several affiliate software and lead distribution providers and selected CAKE. With CAKE, Adleadr unified its affiliate marketing and lead distribution solutions on a single platform. This provides a holistic view into the management and optimization of lead buyers, traffic sources, and lead quality, resulting in higher partner satisfaction and more revenue opportunities for the agency.

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    Surge Logics

    After carefully evaluating the capabilities and benefits of several solutions, Surge Logics decided to integrate its lead distribution and affiliate programs on a single platform - CAKE.

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    GrabOn

    GrabOn has recorded better conversion rates enabled by the functional features of CAKE’s performance marketing software such as real-time and multiple-level monitoring and measurement.

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    CashKaro

    CAKE delivers a dynamic range of features, including advanced cross-channel tracking, multi-touch attribution, as well as the ability to seamlessly integrate with partners and automate incoming commissions for CashKaro.

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    Forex Club

    Forex Club selected CAKE’s platform because of the comprehensive range of features the solution offers, including the ability to easily onboard new affiliates, launch and measure campaigns across multiple channels and markets, as well as automate details like payouts and ad updates.

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    Agora Financial

    Agora Financial selected CAKE to manage its affiliate program because of the solution’s ability to track campaign performance at a very granular level. For example, the company can look at how various offers are performing in real-time and use the information to quickly make adjustments so that affiliates have access to offers that are more likely to convert.

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    Jumia Builds Leading Affiliate Program With CAKE

    Jumia selected CAKE because of the diversity of features the platform offers, including the ability to easily onboard new affiliate partners, manage campaigns, automate payouts and track performance.

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    Lead iD

    Lead iD selected CAKE because of the solution’s ability to track the digital campaigns that it runs on its internal properties and on behalf of its partners, at a very granular level.

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    Purify Digital

    Purify Digital selected CAKE for Networks to power its business because of the platform’s ability to track, attribute and optimize digital advertising spend across multiple marketing channels.

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    DMI Partners

    Since transitioning to CAKE’s SaaS-based tracking, attribution and optimization solution, DMI’s CPA Café has been able to considerably improve their performance credibility and significantly strengthen their client and publisher relationships. CAKE’s extremely simple user interface makes the daily management of affiliate campaigns easier and more efficient, streamlining reporting processes to deliver better results faster.

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    Conversion Squared

    C2 selected the CAKE platform because of its ability to automate and simplify many aspects of the affiliate campaign management process, as well as track multiple events along a consumer’s conversion journey. CAKE’s unique Step Pixel feature offered a solution, allowing C2 to track multiple touch points along the path to a conversion in order to understand the impact of each and provide structured payouts to affiliates.

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    Revenue Ads

    RevenueAds chose the CAKE platform to manage and track all of the performance campaigns running through its network. Using CAKE, RevenueAds has been able to improve the overall success rate of campaigns and the profitability of affiliates, which has strengthened relationships and garnered even more trust from its advertiser clients and publishers who have joined the network.

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    Monetise

    Monetise chose CAKE because of the platform’s targeted campaign control and ability to serve as a central hub for tracking and analyzing multiple data points. With thousands of affiliates to manage, a simple-to-use, full-featured, one-stop solution was critical. By integrating its database with the CAKE platform, Monetise has gained access to sophisticated functionality that provides a wealth of benefits.

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    Toluna

    Toluna has leveraged CAKE’s digital marketing SaaS-based platform to power the ThinkAction Affiliate Network by helping to drive the company’s growth. CAKE has enabled the company to easily and accurately manage ThinkAction’s large database of international partners and affiliates, for tracking and reporting in real-time, as well as payments in global currencies.

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    Patient’s Guide

    Since implementing CAKE as its primary marketing performance platform, Patient’s Guide has been driving advancements in time to value, improving the patient and client experience, as well as making strides to consistently match lead buyers with the sellers who deliver the best results.

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    LenderEDGE

    Using CAKE, LenderEDGE can run real-time reports that instantly show the performance and status of leads being purchased by clients, including which leads are resulting in loan applications, as well as which applications go on to be approved for funding and which are denied.

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    Atlantic Coast Media Group Case Study

    ACMG is now using CAKE’s multi-channel intelligence platform to accurately track the performance of its affiliate campaigns. With CAKE, ACMG is able to drill down into each affiliate-driven transaction and see what device was used, which browser, the type of credit card and more. CAKE’s platform not only helps ACMG get a complete picture of what’s happening in real-time, it also supplies data that is being used in conjunction with the company’s home grown business intelligence tool to better predict the lifetime value of affiliate-driven customers.