Revolutionizing Performance-based Marketing
CAKE brings clarity to digital marketing campaigns for clients around the world. Our solution empowers organizations large and small to measure the impact of their marketing efforts and make the most of their digital spend.Learn more
CAKE’s culture is reflective of the people who spend their days building and supporting our products and managing our close customer relationships. Our dynamic culture and vibrant work environment promote the creativity and innovation that drive our marketing technology solutions.Learn more about our products
CAKE is led by a passionate team of business-minded technologists who want to make it easier for marketers to get the most out of their digital spend while growing CAKE into an even bigger player in digital marketing.
Santi oversees CAKE’s business operations and corporate strategy globally. He is a veteran of the marketing technology industry with over two decades of experience in enterprise software focused on Global 2000 companies.
Prior to CAKE, he served in senior executive positions at InQuira (acquired by Oracle), Day Software (now Adobe Marketing Cloud), Vignette (acquired by OpenText) and OnDisplay (acquired by Vignette). Earlier in his career, he worked in marketing at Dun & Bradstreet, Jet Propulsion Laboratory as a systems architect and as a senior management consultant for Andersen Consulting (now Accenture).
Santi holds a bachelor’s degree in computer science/marketing from California Polytechnic State University – San Luis Obispo.
Garth oversees CAKE’s Product Innovation team, which is focused on providing clients with professional and managed services along with partnering with clients to understand personal and industry challenges.
He has held a variety of roles with CAKE’s client services and sales teams over the past 12 years, most recently serving as the Vice President of Operations.
Additionally, he drove CAKE’s global expansion by establishing the London office, the company’s first international presence. There, he served as the Director of Client Services and was a major contributor to CAKE’s growth in the EMEA region.
Garth holds a bachelor’s degree in business from Vanguard University.
Harry oversees CAKE’s strategic alliance partnerships and sales globally. He has spent more than 15 years building sales and alliance teams for SaaS technology providers, with extensive experience in negotiating, marketing and scaling complex OEM, technology and resale partnerships.
Prior to joining CAKE, Harry has held more than 5 executive roles at leading technology companies, including his most recent role as Senior Vice President of Alliances and Strategy for Compellon. Harry also served as the Vice President of Business Development and Strategy at Mavenlink and Velocify where his teams created channel alliances that grew to encompass more than 40% of revenue. Prior to Velocify, Harry was the Chief Revenue Officer at Altus365, growing revenue through direct and channel sales. Harry has also founded various tech companies in the past, including OrangeDock and Capital Grove bringing the companies from idea stage and development through launch and into revenue prior to exit.
Over his career Harry has managed more than 100 strategic alliances, including: Salesforce.com, Microsoft, Google, Marketo, Intuit, Cisco, NetApp, LendingTree and many more.
Harry has an MBA from Cornell University and a Masters in International Business from Queens University in Kingston Ontario.
Karen oversees CAKE’s Client Services team which includes the Onboarding & Training, Client Success, and Technical Support groups.
She has been on the Client Services team for the past seven years and is currently the Vice President of Client Services. Karen joined CAKE as the Client Strategy Director working to ensure CAKE clients could leverage the software to the fullest extent. She and her team are dedicated to ensuring customer satisfaction and retention.
Karen holds a bachelor’s degree in American Studies from the University of California, Santa Cruz.
Elizabeth is the Managing Director for CAKE EMEA and oversees sales strategy and revenue growth for the region.
She has more than 13 years of experience in technology sales and management for high growth companies, with roles at CEB Gartner, Partnerize, and Gorkana as well as Head of Sales positions at AIA Group Limited and Isebox. Since joining CAKE in 2013, Elizabeth has held various sales roles and focused on market entry strategies to bring CAKE’s technology suite to new territories within EMEA.
Elizabeth holds a bachelor’s degree with honors in Arabic and French from Exeter University.
David oversees CAKE’s product and engineering, and has been with the company for eight years. He started at CAKE as a Director of Engineering developing technical excellence into CAKE’s Engineers, growing the team, and establishing software development lifecycle processes within the business.
He has 21 years of experience in engineering complex ERP, workflow management, ecommerce, and analytics platforms with 15 of those years serving in leadership roles. He managed teams of engineers, worked with clients to establish sound business practices, and implemented and developed product roadmaps and vision.
David attended Azusa Pacific University
Moneeza joined CAKE as the Finance Manager in 2020, bringing with her more than 10 years of Financial Planning and Analysis experience. She previously worked as a Financial Analyst for Constellation Software Inc., the company who acquired CAKE. During her tenure, she focused on streamlining processes, integrating new acquisitions, and managing the Finance team.
In her current role, Moneeza supervises the operations and development of the Finance department, including but not limited to the collection and analysis of financial data, creating and ensuring the integrity of the annual budget, monitoring financial trends, and warranting all activity complies with applicable regulations.
Moneeza holds a bachelor’s degree in Accounting from California State University, Fullerton.
Built on a Strong Foundation
CAKE is the sum of its people. Our team of passionate business and technology thought leaders are dedicated to providing customers with the best digital marketing solutions.
Innovation and Imagination
With the best development team in the business, we work hard to drive the innovations that our customers need long before they imagine them.
Simplify, Simplify, Simplify
The digital marketing world can be very complex. We strive to make everything about our products simple and easy-to-use.
We Reach for the Sun
CAKE takes an organic approach to growth, encouraging team members to own their personal development.
We're Invested in YOU
Working with CAKE is a team sport. We believe that open and reliable support is the foundation for success. That is why we offer 24/7 support for our products.
CAKE News & Resources
Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come
As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
Spotlight: Q&A with CAKE’s VP of Product Development, Dave Wilson
CAKE’s Spotlight is a series that features the amazing, talented, and intelligent team that drives the company’s continued innovation and growth. Today you’ll have the opportunity to meet (or learn more about!) our very own David Wilson. A true team player, David joined CAKE more than seven years ago and since then has advanced to
Together, CAKE and TUNE Push Forward the Performance Marketing Industry
TUNE acquisition represents second major investment from the Perseus Operating Group of Constellation Software in performance marketing It’s been almost a year since CAKE announced its acquisition by the Perseus Operating Group of Constellation Software (CSI), setting the foundation for the group’s first investment in the performance marketing technology industry. That was only the
Is Digital Marketing Part of Your Growth Strategy?
Are you maximizing your multi-channel marketing strategy to ensure you are getting the greatest return on your adspend? Learn helpful tips to transform your digital marketing strategy.
In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
Believe in the Power of We
CAKE’s team is talented, passionate and driven to build the most innovative digital marketing tracking software. Our culture is collaborative, challenging and fun.Join CAKE!