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    • Insights

      Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution

      Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
      ...

      Brittany ChristopherJan 1312 Minute Read
    • CAKE News

      CAKE 2020 Year In Review

      2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers.  From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of
      ...

      Brittany ChristopherDec 163 Minute Read
    • CAKE News

      CAKE – Affiliate Marketing Success Stories

      A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
      ...

      Brittany ChristopherOct 227 Minute Read
    • How-To

      3 CAKE Features to Easily Manage Affiliate Commissions

        To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
      ...

      Carlee BenitoOct 135 Minute Read
    • Insights

      Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season

      With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting their adspend as the ecommerce shopping season is about to be in full swing. For consumers, the calm before the storm means crafting their shopping lists, comparing prices, and patiently waiting for the influx of promo codes to commence. For advertisers
      ...

      Brittany ChristopherSep 295 Minute Read
    • Insights

      How to Prepare for Growth by Relying on Stable Technology

      With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
      ...

      David WilsonSep 249 Minute Read
    • Insights

      CAKE Best Practices for Accurate Measurement (without Cookie Tracking) 

      Editor’s Note: This post was originally published in November 2019 and was revised on September 23, 2020. Performance marketers are navigating a new world of privacy regulations that are making them rethink how to maintain accurate measurement across their campaigns. The General Data Protection Regulation (GDPR) has created a tidal wave of changes with browsers
      ...

      Carlee BenitoSep 238 Minute Read
    • Insights

      Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

      Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
      ...

      Brittany ChristopherJul 285 Minute Read
    • CAKE News

      Surge Logics Boosts ROI by Integrating Its Lead Distribution and Affiliate Marketing Programs on a Single Platform – CAKE

      Based in Memphis, Surge Logics is a growing digital advertising agency that specializes in lead generation, landing page optimization, and marketing strategies. The company focuses on the legal industry (in the mass tort sector) and offers full-loop visibility into how leads perform with the end goal of providing higher quality leads for attorneys. Recently, the
      ...

      Brittany ChristopherJul 133 Minute Read
    • Insights

      Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree

      In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
      ...

      Brittany ChristopherJun 1111 Minute Read
    • Insights

      Performance Marketing + Coronavirus: How to Navigate the Present, into the Future

      Today is an unprecedented period in history. The coronavirus has shifted the performance marketing landscape for everyone. And these times call for us to understand the past, think creatively, and re-imagine how to adapt and continue moving forward in the performance marketing industry.   We’re here to help.   CAKE is rolling out initiatives such
      ...

      Santi PieriniMar 2712 Minute Read
    • Insights

      What is Performance Marketing and How has it Evolved?

      What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing?  Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
      ...

      Carlee BenitoMar 268 Minute Read
    • Blog

      Spotlight: Q&A with The Bastio Consulting Group

      Performance Marketing Agency Leverages CAKE to Increase Performance Results by 25+% for Expanding Customer Base   In this CAKE Spotlight, we’re excited to feature a performance marketing agency, the Bastio Consulting Group. The company’s founders – Brian and Serena Bastio – share their industry best practices with their clients to deliver affiliate marketing programs that
      ...

      Brittany ChristopherFeb 512 Minute Read
    • CAKE News

      Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come

      As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
      ...

      Santi PieriniJan 2210 Minute Read
    • Insights

      3 Reasons Why CAKE Has the Most Robust Lead Distribution Software

      As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
      ...

      Carlee BenitoDec 128 Minute Read
    • Insights

      Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks

      Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83 percent, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver
      ...

      Garth HarrisDec 411 Minute Read
    • Insights

      Key Digital Marketing Statistics to Know in 2020

      With the New Year just around the corner, many are deep in the process of planning their affiliate and digital marketing strategy for 2020. While in this mode, it’s important to understand the latest industry developments, especially as the digital marketing landscape continues to transform and evolve at a rapid pace. A great way to
      ...

      Brittany ChristopherNov 2111 Minute Read
    • Insights

      Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership

      Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90 percent of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20 percent of their annual revenue. So, how do advertisers and networks stay ahead and continue growing
      ...

      Manbir SinghOct 1711 Minute Read
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