• Insights

    Affiliate Marketing Statistics in 2022: Predictions, Trends, and Opportunities

    Affiliate marketing has proven to be one of the most adaptable channels available to marketers. Affiliate marketing statistics show that nearly half of U.S. executive-level marketers say they have greater control over their ad spend and better ROI with affiliate marketing compared to other digital channels. With more pressure to prove measurable ROI, marketers are
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  • CAKE News

    Meet IPQualityScore, CAKE’s New Fraud Prevention Partner

    Advertisers and affiliate networks focus on increasing profit margins and building strong partnerships. Yet this can be hampered by a serious challenge that dates back to the early 90s— digital advertising fraud. And it’s still on the rise. Globally, the costs associated with digital ad fraud are projected to increase from 35 billion in 2018
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  • Insights

    Online Gaming Statistics 2022 – The Opportunity for Affiliate Marketers

    The age of online gaming has arrived. In fact, with four billion smartphone users worldwide plus companies like Amazon and Netflix launching game streaming services, online gaming is replacing the more traditional and expensive gaming consoles. With this shift comes more opportunities for affiliate marketers. In the United States alone, online gaming revenues are expected
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  • CAKE News

    CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report

    As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report
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  • Insights

    Digital Marketing Statistics That Will Shape 2022

    It’s no surprise that digital and affiliate marketing grew in 2021, with digital spending outperforming expert predictions once again. Digital advertising accounted for 64.4 percent of overall ad spend last year, compared to early projections of roughly 50 percent. The growth of ecommerce and consumer time spent online will continue to shift ad budgets toward
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  • Insights

    Affiliate Marketing Trends 2022: A Look Forward

    In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel.   What’s trending in 2022 The
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  • CAKE News

    G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader

    Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
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  • CAKE News

    Spotlight Q&A With Chris Tradgett, CMO of Publisher Discovery, on New Partnership with CAKE

      We are thrilled to announce our new partnership with Publisher Discovery. They are a leading SaaS platform that provides advertisers and networks with insights into more than 80 market verticals across 17 industries to help you discover new affiliate partners to expand your performance marketing program. Leveraging machine learning and artificial intelligence, the Publisher
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  • Insights

    CAKE recognized as industry leader in the G2 Spring 2021 Grid® report

    As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
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  • Insights

    Podcast: Lead Distribution Trends and the Growth Potential For the UK Market

    CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to discuss an important topic – lead distribution. The host, Michael Ferree, is a performance marketing leader with more than a decade of experience as a lead generator, lead buyer, and now the founder of Lead Generation World (LGW). LGW is
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  • How-To

    5 CAKE Features to Streamline the Onboarding of New Affiliates

    Let’s be real here: recruiting and onboarding new affiliates to your performance marketing program involves a lot of moving parts. You need to take care of paperwork, billing, training them on the program requirements, communicating expectations, and getting them access to the campaign assets they need so they can start right away—and the list goes
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  • Insights

    Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution

    Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
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  • CAKE News

    CAKE 2020 Year In Review

    2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers.  From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of
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  • CAKE News

    CAKE – Affiliate Marketing Success Stories

    A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
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  • How-To

    3 CAKE Features to Easily Manage Affiliate Commissions

      To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
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  • Insights

    Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season

    With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting their adspend as the ecommerce shopping season is about to be in full swing. For consumers, the calm before the storm means crafting their shopping lists, comparing prices, and patiently waiting for the influx of promo codes to commence. For advertisers
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  • Insights

    How to Prepare for Growth by Relying on Stable Technology

    With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
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  • Insights

    CAKE Best Practices for Accurate Measurement (without Cookie Tracking) 

    Editor’s Note: This post was originally published in November 2019 and was revised on September 23, 2020. Performance marketers are navigating a new world of privacy regulations that are making them rethink how to maintain accurate measurement across their campaigns. The General Data Protection Regulation (GDPR) has created a tidal wave of changes with browsers
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