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    Integrated Solutions to Grow with Your Business

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    • Insights

      Affiliate Marketing Strategies to Leverage in 2023

      The affiliate channel’s measurable, pay-for-performance approach has historically offered one of the most resilient and adaptable channels available to brands. In 2023, this will continue to hold true. Here are two key digital marketing trends shaping today’s digital ecosystem and how affiliate marketing strategies can empower brands to stay one step ahead.  Brands are competing
      ...

      Rocco J. SarichFeb 168 Minute Read
    • Insights

      Digital Marketing Statistics That Will Shape 2023

      Where is the state of digital advertising post-pandemic and in the midst of economic concerns? Digital advertising growth is slowing down from immediate post-pandemic years, but it is not decreasing dramatically. Instead, it is leveling off towards a more moderate pace. In 2021, the growth rate for U.S. digital ad spend reached 35 percent –
      ...

      Rocco J. SarichJan 2712 Minute Read
    • Insights

      A Brand’s Guide to Boost Profit Margins with Affiliate Marketing in the Wake of Rising Digital Ad Prices

      Recent changes in digital media prices are making brands anxious about their marketing budgets and for good reason. The price of digital ads has increased 20-40 percent this year compared to 2021. Fortunately brands willing to adapt their affiliate marketing strategy to capture new ecommerce sales and re-engage existing customers are well-primed for success. Before
      ...

      Rocco J. SarichDec 159 Minute Read
    • How-To

      Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution

      CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamlessly manage, measure, and optimize their ecommerce affiliate marketing campaigns in-house to increase online sales and profitability. As U.S. ecommerce ad spend is projected to rise by 29 percent this year and worldwide ecommerce sales are expected to hit $6.2 trillion by 2023,
      ...

      Rocco J. SarichOct 138 Minute Read
    • CAKE News

      Spotlight Q&A With Sol Silva, CAKE’s Business Development Representative

      In this spotlight Q&A, we caught up with Sol Silva, a member of CAKE’s U.S. Business Development team. Sol brings more than 7 years of professional experience across multiple industries including the mortgage and technology space. He is passionate about working with prospects interested in scaling their performance marketing program by educating them on CAKE
      ...

      Rocco J. SarichSep 146 Minute Read
    • Insights

      Ecommerce Statistics: Preparing for the Future of Shopping in 2022 and Beyond

      In today’s fast-paced world, ecommerce is only going to get bigger as consumers’ shopping habits increasingly shift online and technology advances. COVID-19 certainly accelerated things for the channel. In fact, during the last two years of the pandemic, Americans spent $1.7 trillion online, which is a 55 percent increase or $609 billion more than the
      ...

      Rocco J. SarichAug 1210 Minute Read
    • Insights

      Affiliate Marketing Tips: Four Ways to Future Proof your Affiliate Network – [New eBook]

      Modern networks are constantly adapting to the evolving affiliate marketing ecosystem. Discover the steps they are taking to future proof their network and the affiliate programs they manage. You’ll gain access to actionable affiliate marketing tips and essential recommendations that unlock the keys to success for both now and in the future. Get your eBook
      ...

      Rocco J. SarichJul 73 Minute Read
    • Insights

      Affiliate Marketing Statistics in 2022: Predictions, Trends, and Opportunities

      Affiliate marketing has proven to be one of the most adaptable channels available to marketers. Affiliate marketing statistics show that nearly half of U.S. executive-level marketers say they have greater control over their ad spend and better ROI with affiliate marketing compared to other digital channels. With more pressure to prove measurable ROI, marketers are
      ...

      Rocco J. SarichMay 56 Minute Read
    • CAKE News

      Meet IPQualityScore, CAKE’s New Fraud Prevention Partner

      Advertisers and affiliate networks focus on increasing profit margins and building strong partnerships. Yet this can be hampered by a serious challenge that dates back to the early 90s— digital advertising fraud. And it’s still on the rise. Globally, the costs associated with digital ad fraud are projected to increase from 35 billion in 2018
      ...

      Rocco J. SarichMar 299 Minute Read
    • Insights

      Online Gaming Statistics 2022 – The Opportunity for Affiliate Marketers

      The age of online gaming has arrived. In fact, with four billion smartphone users worldwide plus companies like Amazon and Netflix launching game streaming services, online gaming is replacing the more traditional and expensive gaming consoles. With this shift comes more opportunities for affiliate marketers. In the United States alone, online gaming revenues are expected
      ...

      Rocco J. SarichMar 107 Minute Read
    • CAKE News

      CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report

      As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report
      ...

      Rocco J. SarichFeb 225 Minute Read
    • Insights

      Affiliate Marketing Trends 2022: A Look Forward

      In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel.   What’s trending in 2022 The
      ...

      Elizabeth D'Arcy-PottsJan 136 Minute Read
    • CAKE News

      G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader

      Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
      ...

      Brittany ChristopherJul 144 Minute Read
    • CAKE News

      Spotlight Q&A With Chris Tradgett, CMO of Publisher Discovery, on New Partnership with CAKE

        We are thrilled to announce our new partnership with Publisher Discovery. They are a leading SaaS platform that provides advertisers and networks with insights into more than 80 market verticals across 17 industries to help you discover new affiliate partners to expand your performance marketing program. Leveraging machine learning and artificial intelligence, the Publisher
      ...

      Brittany ChristopherMay 1911 Minute Read
    • Insights

      CAKE recognized as industry leader in the G2 Spring 2021 Grid® report

      As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
      ...

      Brittany ChristopherApr 63 Minute Read
    • Insights

      Podcast: Lead Distribution Trends and the Growth Potential For the UK Market

      CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to discuss an important topic – lead distribution. The host, Michael Ferree, is a performance marketing leader with more than a decade of experience as a lead generator, lead buyer, and now the founder of Lead Generation World (LGW). LGW is
      ...

      Brittany ChristopherMar 163 Minute Read
    • How-To

      5 CAKE Features to Streamline the Onboarding of New Affiliates

      Let’s be real here: recruiting and onboarding new affiliates to your performance marketing program involves a lot of moving parts. You need to take care of paperwork, billing, training them on the program requirements, communicating expectations, and getting them access to the campaign assets they need so they can start right away—and the list goes
      ...

      Carlee BenitoFeb 176 Minute Read
    • Insights

      Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution

      Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
      ...

      Brittany ChristopherJan 1312 Minute Read
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