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    • +1 (949) 548-CAKE
    • info@getCAKE.com

    Integrated Solutions to Grow with Your Business

    CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

    Affiliate Marketing

    Manage and measure partner performance with precision for improved profit margins.

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    Request a Demo

    Lead Generation

    Collect, validate and distribute leads in real-time for maximum profitability.

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    Request a Demo

    MultiChannel Marketing

    Measure channel performance using multitouch attribution, for ROAS optimization.

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    Request a Demo

    Readily integrate with 3rd-party systems or access 24/7 support.

    Integrations Support
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    • Insights

      A Brand’s Guide to Boost Profit Margins with Affiliate Marketing in the Wake of Rising Digital Ad Prices

      Recent changes in digital media prices are making brands anxious about their marketing budgets and for good reason. The price of digital ads has increased 20-40 percent this year compared to 2021. Fortunately brands willing to adapt their affiliate marketing strategy to capture new ecommerce sales and re-engage existing customers are well-primed for success. Before
      ...

      Rocco J. SarichDec 159 Minute Read
    • CAKE News

      Product Update – New CAKE Features to Know

      We’ve been busy developing features that enhance affiliate relationships and save customers valuable time, while also building a powerful ecommerce integration that drives growth. Join us as we highlight all of the exciting features that landed in CAKE this quarter. Simplify the affiliate experience: Custom campaign names visible in the affiliate portal Create custom campaign
      ...

      Rocco J. SarichOct 313 Minute Read
    • Insights

      Building a Performance Marketing Program Resilient to Economic Fluctuations

      Whether you’re with an affiliate or lead distribution network, expanding a performance marketing program to include a variety of verticals and partners ensures flexibility and long-term viability despite the potential ebbs and flows of a shifting economy. Historically, economic downturns have an immediate impact on consumers’ discretionary spending. As a result, more conservative spending often
      ...

      Rocco J. SarichAug 267 Minute Read
    • How-To

      Step Up Performance With Intelligent Tracking

      Join us for a new series on how you can launch and grow a performance marketing program that drives measurable results with CAKE’s tracking framework. We’ve curated the thoughtfully and intelligently designed features that fuel CAKE’s tracking capabilities and streamline operations for customers. Today, we’re highlighting two specific features, Offer Contracts and Directed Campaigns.  
      ...

      Rocco J. SarichAug 86 Minute Read
    • Events

      3 Trends Influencing Lead Generation and Distribution in Europe

      The CAKE team recently attended Lead Generation World London to meet existing CAKE customers, network, and learn about the 2022 trends impacting the lead generation industry in Europe. Lead Generation World is a global event that takes place in the United States and the United Kingdom and brings together lead generators, performance marketers, and service
      ...

      Rocco J. SarichApr 207 Minute Read
    • CAKE News

      CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report

      As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report
      ...

      Rocco J. SarichFeb 225 Minute Read
    • CAKE News

      G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader

      Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
      ...

      Brittany ChristopherJul 144 Minute Read
    • How-To

      These 11 Affiliate Portal Features Will Help You Create a Great Experience for Your Affiliates

      Once you have successfully onboarded your new affiliates, the CAKE Affiliate Portal can help you ensure they have a great experience. But are you using it to its full potential? Your affiliate relationships are important; that’s why we empower you to customize the Affiliate Portal to meet the unique needs of both you and your
      ...

      Brittany ChristopherApr 149 Minute Read
    • Insights

      CAKE recognized as industry leader in the G2 Spring 2021 Grid® report

      As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
      ...

      Brittany ChristopherApr 63 Minute Read
    • How-To

      5 Best Practices for Onboarding New Advertisers

      Onboarding is a critical step in establishing a long-term relationship with new advertisers. You’re still working on earning their trust, business, and even potentially exclusivity at some point down the road. So put your best foot forward: show what you’re capable of, minimize potential hiccups, and create a positive onboarding experience that will set the
      ...

      Carlee BenitoMar 117 Minute Read
    • Insights

      Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

      Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
      ...

      Brittany ChristopherJul 285 Minute Read
    • Insights

      In Good Company – Performance Marketing Software Reviews

      Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
      ...

      Brittany ChristopherAug 2911 Minute Read
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