• Insights

    CAKE recognized as industry leader in the G2 Spring 2021 Grid® report

    As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
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  • How-To

    5 Best Practices for Onboarding New Advertisers

    Onboarding is a critical step in establishing a long-term relationship with new advertisers. You’re still working on earning their trust, business, and even potentially exclusivity at some point down the road. So put your best foot forward: show what you’re capable of, minimize potential hiccups, and create a positive onboarding experience that will set the
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  • Insights

    Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

    Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
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  • Insights

    In Good Company – Performance Marketing Software Reviews

    Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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