• Insights

    Lead Monetization: The Art of Increasing Earnings from Your Leads

      Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforward answer is no. While selling leads certainly offers networks a proven strategy to expand their existing affiliate operations and earn more revenue, what if we told you that a lead’s value extends beyond the initial lead sale? With lead monetization,
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  • Insights

    Navigating 2024 Trends: Winning Strategies for Success

      To remain competitive in 2024, the brands that adapt and evolve within a changing economy and digital landscape will come out on top. We’re diving into two key trends influencing brands and the marketing strategies they can leverage to stay one step ahead. Global consumer spending behaviors are changing   The reality: In the
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  • Insights

    Turbocharge Revenue and Partnerships With an Affiliate Referral Program

    Affiliate referral programs have proven to deliver. They boost revenue growth by expanding your target audience, unveiling new business opportunities, and building partnerships. You already partner with a core group of trusted affiliates who consistently drive reliable results. An affiliate referral program enables these existing affiliates to introduce other dependable affiliates to your affiliate program
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  • How-To

    12 Affiliate Portal Features That Deliver A Great Affiliate Experience

    Affiliate relationships are essential to the success of an affiliate program. That’s why we empower you to customize the CAKE Affiliate Portal to meet the unique needs of both you and your partners. Once you have successfully onboarded a new affiliate, the CAKE Affiliate Portal provides the ultimate toolset to ensure they continue to have
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  • Insights

    A Brand’s Guide to Boost Profit Margins with Affiliate Marketing in the Wake of Rising Digital Ad Prices

    Recent changes in digital media prices are making brands anxious about their marketing budgets and for good reason. The price of digital ads has increased 20-40 percent this year compared to 2021. Fortunately brands willing to adapt their affiliate marketing strategy to capture new ecommerce sales and re-engage existing customers are well-primed for success. Before
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  • CAKE News

    Product Update – New CAKE Features to Know

    We’ve been busy developing features that enhance affiliate relationships and save customers valuable time, while also building a powerful ecommerce integration that drives growth. Join us as we highlight all of the exciting features that landed in CAKE this quarter. Simplify the affiliate experience: Custom campaign names visible in the affiliate portal Create custom campaign
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  • Insights

    Building a Performance Marketing Program Resilient to Economic Fluctuations

    Whether you’re with an affiliate or lead distribution network, expanding a performance marketing program to include a variety of verticals and partners ensures flexibility and long-term viability despite the potential ebbs and flows of a shifting economy. Historically, economic downturns have an immediate impact on consumers’ discretionary spending. As a result, more conservative spending often
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  • How-To

    Step Up Performance With Intelligent Tracking

    Join us for a new series on how you can launch and grow a performance marketing program that drives measurable results with CAKE’s tracking framework. We’ve curated the thoughtfully and intelligently designed features that fuel CAKE’s tracking capabilities and streamline operations for customers. Today, we’re highlighting two specific features, Offer Contracts and Directed Campaigns.  
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  • Events

    3 Trends Influencing Lead Generation and Distribution in Europe

    The CAKE team recently attended Lead Generation World London to meet existing CAKE customers, network, and learn about the 2022 trends impacting the lead generation industry in Europe. Lead Generation World is a global event that takes place in the United States and the United Kingdom and brings together lead generators, performance marketers, and service
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  • CAKE News

    CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report

    As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report
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  • CAKE News

    G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader

    Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
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  • Insights

    CAKE recognized as industry leader in the G2 Spring 2021 Grid® report

    As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
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  • How-To

    5 Best Practices for Onboarding New Advertisers

    Onboarding is a critical step in establishing a long-term relationship with new advertisers. You’re still working on earning their trust, business, and even potentially exclusivity at some point down the road. So put your best foot forward: show what you’re capable of, minimize potential hiccups, and create a positive onboarding experience that will set the
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  • How-To

    5 CAKE Features to Simplify Communication with Affiliate Partners

    If you’re an affiliate network or advertiser, you know firsthand the challenge of working with a large number of affiliate partners and campaigns. With so many moving parts, it can be difficult to communicate efficiently and consistently with every partner. In some cases, you may be sending duplicate information; in others, you’re not sharing enough,
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  • Insights

    Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

    Why brand integrity matters Brand integrity is a measure of how consumers perceive a company across all of its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates.
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  • Insights

    In Good Company – Performance Marketing Software Reviews

    Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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