CAKE recognized as industry leader in the G2 Spring 2021 Grid® report

by | Apr 6 | Blog, Insights

As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories.

G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically based on data sourced from product reviews shared by G2 users and data aggregated from online sources and social networks.

CAKE users highlighted the performance marketing platform’s high adoption rate, superior customer support and high performance. Following is a complete list:

 

Categories

  • Highest User Adoption Affiliate Marketing
  • Highest User Adoption Cross-Channel Advertising
  • Highest User Adoption Attribution
  • Highest User Adoption Marketing Analytics
  • Highest User Adoption Digital Analytics
  • Highest User Adoption Small-Business Affiliate Marketing
  • Highest User Adoption Small-Business Marketing Analytics

The Highest User Adoption product in the Implementation Index earned the highest User Adoption rating in its category.


Categories

  • Momentum Leader Cross-Channel Advertising
  • Momentum Leader Affiliate Marketing

Products in the Leader tier in the Momentum Grid® rank in the top 25% of their category’s products by their users.


Categories

  • Best Support Mid-Market Cross-Channel Advertising
  • Best Support Small-Business Attribution
  • Best Support Small-Business Digital Analytics

The Highest Quality of Support product in the Relationship Index earned the highest Quality of Support rating in its category.


Categories

  • Leader Affiliate Marketing
  • Leader Cross-Channel Advertising
  • Leader Attribution
  • Leader Small Business Affiliate Marketing
  • Leader Small Business Cross-Channel Advertising

Products in the Leader quadrant in the Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores.


Categories

  • High Performer Mid Market Cross-Channel Advertising
  • High Performer Mid Market Marketing Analytics

Products in the High Performer quadrant in the Mid-Market Grid® Report have high customer Satisfaction scores and low Market Presence scores compared to the rest of the category.


The Users Love Us badge is earned after collecting 20 reviews with an average rating of 4.0 stars.


To learn more about CAKE’s SaaS solutions, reach out to our team here.

 

 

 

Author

Garth Harris

Garth Harris

As COO of the Affiliate Marketing Group, Garth's focus is to drive growth and adoption through the marketing and product teams while providing excellent customer service within the onboarding and support departments. During his 15 years in the affiliate marketing industry, Garth has held a wide range of roles, from client services manager to senior director of product engineering and, most recently, general manager at CAKE. These experiences have helped him build a deep understanding of his customers and their businesses. Outside of work, Garth is happiest behind a grill or at the beach with his family.

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