Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution.

This is when CAKE stepped in. Adleadr decided to partner with CAKE and unify its lead distribution and affiliate marketing programs on a single platform. Since then, Adleadr has achieved significant business improvements including:

• Boosted partner satisfaction
• Lower fraud rates
• Improved lead quality
• Increased efficiencies

“CAKE’s flexible, robust software is a vast improvement for us. Rather than flipping between two independent solutions, having both lead management and affiliate tracking within one platform has streamlined our approach to managing and optimizing our customers’ performance marketing campaigns. Overall, clients, buyers, and affiliates have a far more professional view of our services now. I look forward to continuing to work with CAKE and grow further!”

Richard Walters, Founder, Adleadr

Check out the full case study to learn more about how Adleadr leveraged CAKE to increase profitability and business efficiencies.