• Insights

    Affiliate Marketing Trends 2022: A Look Forward

    In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel.   What’s trending in 2022 The
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  • CAKE News

    CAKE Product Q4 Update: What’s New, What’s Next

    We are thrilled to share that since our Q3 product update, we have received 35 new ideas to the CAKE Idea Portal. The CAKE Idea Portal is our customer community fueled by our clients who collaborate on ideas they would like to see make it into CAKE’s product roadmap. In Q4 we added new functionality
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  • Insights

    Affiliate Marketing Trends: A Look Back

    The multibillion-dollar affiliate marketing industry has grown and matured since its inception almost three decades ago. Over that time, the industry has overcome challenges and continues to contribute to new customer acquisition and fuel repeat purchases. Today, affiliate marketing is used by over 80 percent of advertisers. This two-part series will take you through the
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  • Blog

    ‘Tis The Season For Gratitude and Thanks

    Though we appreciate you — our amazing CAKE customers — all year round, it’s that time of year when we want to send a special shout out!  May your holiday season and all the days ahead be filled with happiness, peace, and prosperity. The entire team at CAKE appreciates your continued support and partnership with
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  • How-To

    Performance Marketing: An Affiliate Marketing Glossary

    The affiliate marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood.  Performance marketing, an advertising model that allows advertisers to pay a fixed dollar amount for a specified result, includes both affiliate marketing
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  • CAKE News

    Q3 Product Update: The CAKE Idea Portal

    Let’s take a look at the latest news about the CAKE Idea Portal! Since Q2, over one third of CAKE clients are active participants in the customer community that collaborates on what’s next for the CAKE performance marketing software. The CAKE Idea Portal — which is where CAKE customers can share experiences, review customer feedback,
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  • How-To

    Affiliate Marketing: An Ultimate Guide for 2021, Part 1

    The basics:  What is affiliate marketing Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the space or optimize their existing affiliate programs, CAKE has created the
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  • CAKE News

    G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader

    Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
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  • How-To

    A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution

    Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate program. Yet what exactly should you be looking for in the best software solution for your organization anyway? To help you answer this question, we have designed a simple affiliate marketing software checklist. The affiliate marketing software checklist is
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  • CAKE News

    Spotlight Q&A Yoko Sasaki, CAKE’s Senior Engineer/Software Manager

    June 23 is International Women in Engineering Day — an awareness campaign to raise the profile of women in engineering and focus attention on the amazing career opportunities available to females in this exciting industry.  It celebrates the outstanding achievements of women engineers throughout the world. In this spotlight Q&A we celebrate our very own
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  • CAKE News

    Using CAKE for Conversion Tracking with Shopify

    When you’re running an ecommerce campaign on Shopify, success hinges on accurate measurement. You need to accurately track conversions so you can pay out affiliates based on your agreed upon terms. Whether you’re an affiliate network or an advertiser, follow these three best practices to integrate CAKE and Shopify tracking.   Use CAKE’s Dynamic Click
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  • CAKE News

    Spotlight Q&A With Chris Tradgett, CMO of Publisher Discovery, on New Partnership with CAKE

      We are thrilled to announce our new partnership with Publisher Discovery. They are a leading SaaS platform that provides advertisers and networks with insights into more than 80 market verticals across 17 industries to help you discover new affiliate partners to expand your performance marketing program. Leveraging machine learning and artificial intelligence, the Publisher
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  • CAKE News

    CAKE Product Q2 Update: What’s New, What’s Next

    The CAKE Idea Portal is a customer community that brings customers together to collaborate on what’s coming next for the CAKE performance marketing software. Customers can search user feedback and submit their ideas, then vote on which product features will be built for an even better customer experience. Since Q1 almost a hundred new users
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  • CAKE News

    Spotlight Q&A With Brad Shumard, CAKE’s Senior Product Manager

    In this spotlight Q&A, we caught up with Brad Shumard, CAKE’s Senior Product Manager with over 12 years of experience in performance marketing. Here are some highlights from our conversation.   What is your current role and tell us about your growth journey at CAKE? I am currently CAKE’s Senior Product Manager and focus on
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  • CAKE News

    Maintaining Your Trust: CAKE Completes SOC Certifications

    CAKE has reinforced the company’s commitment to its customers’ security by successfully achieving all applicable Service and Organization Control (SOC) certifications. A widely recognized auditing standard developed by the American Institute of Certified Public Accountants (AICPA), SOC compliance signifies CAKE’s ongoing dedication to ensure the safety of our customers’ data, enabling organizations to achieve excellence
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  • How-To

    These 11 Affiliate Portal Features Will Help You Create a Great Experience for Your Affiliates

    Once you have successfully onboarded your new affiliates, the CAKE Affiliate Portal can help you ensure they have a great experience. But are you using it to its full potential? Your affiliate relationships are important; that’s why we empower you to customize the Affiliate Portal to meet the unique needs of both you and your
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  • Insights

    CAKE recognized as industry leader in the G2 Spring 2021 Grid® report

    As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
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  • Insights

    Podcast: Lead Distribution Trends and the Growth Potential For the UK Market

    CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to discuss an important topic – lead distribution. The host, Michael Ferree, is a performance marketing leader with more than a decade of experience as a lead generator, lead buyer, and now the founder of Lead Generation World (LGW). LGW is
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