• How-To

    CAKE Security Settings to Protect Your Platform

    The recent launch of the CAKE Idea Portal has provided our customers with a direct line of communication to share with us the challenges they’re facing and their proposed solutions to overcome those challenges. Based on our community’s recent input, we have moved forward in expanding the CAKE security settings to help further safeguard our
    ...

  • Insights

    Spotlight: Q&A with OPTIZMO about Automating Email Compliance

    Performance-based marketing continues to evolve, but one aspect remains constant: email marketing is one of the highest performing channels. According to HubSpot, “email marketing generates $38 for every $1 spent, an astounding 3,800% ROI, making it one of the most effective options available.” To help performance-based marketers understand how to start or expand their email marketing
    ...

  • Insights

    Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

    Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
    ...

  • CAKE News

    Surge Logics Boosts ROI by Integrating Its Lead Distribution and Affiliate Marketing Programs on a Single Platform – CAKE

    Based in Memphis, Surge Logics is a growing digital advertising agency that specializes in lead generation, landing page optimization, and marketing strategies. The company focuses on the legal industry (in the mass tort sector) and offers full-loop visibility into how leads perform with the end goal of providing higher quality leads for attorneys. Recently, the
    ...

  • Insights

    The Ultimate Guide on How to Sell Leads with Technology

    Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not simple. Anyone who may have attempted to manually manage a lead distribution program can attest to this. The manual part doesn’t work. Yet, it is worth figuring out a better way (which actually doesn’t need to be hard)
    ...

  • How-To

    How to Attribute Conversions Using CAKE Fingerprint Tracking

    First-party cookies and cookieless tracking (server-to-server tracking) are the go-to approaches for the majority of your campaign measurement tactics. But what happens when those approaches fail? Or when cookie-based tracking isn’t available—such as with mobile install campaigns (CPI), social media campaigns, and influencer marketing? As an affiliate network, fingerprint tracking is an ideal backup solution
    ...

  • Insights

    Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree

    In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
    ...

  • How-To

    How to Customize Sub ID Payouts to Reward Partners  

    Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
    ...

  • How-To

    How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips

    Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
    ...

  • CAKE News

    Together, CAKE and TUNE Push Forward the Performance Marketing Industry

    TUNE acquisition represents second major investment from the Perseus Operating Group of Constellation Software in performance marketing   It’s been almost a year since CAKE announced its acquisition by the Perseus Operating Group of Constellation Software (CSI), setting the foundation for the group’s first investment in the performance marketing technology industry. That was only the
    ...

  • How-To

    Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance

    The best way to accurately track and measure your campaign performance is to use tracking links. Measurement platforms, like CAKE, leverage tracking links in order to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to traffic source to measure campaign performance. However, as the industry changes, there are times
    ...

  • How-To

    How to Run a Successful Lead Generation Program on CAKE

    During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that means
    ...

  • CAKE News

    CAKE Achieves TYPE 2 SOC 2 Certification & Completes CCPA Compliance Readiness

    We’re excited to share an update with you. CAKE has achieved Type 2 Service Organization Controls (SOC 2) compliance. Additionally, we have also completed our California Consumer Privacy Act (CCPA) compliance-readiness strategy that’s aligned with the new regulation. CAKE’s certification and ongoing efforts demonstrate the company’s continued commitment to protect client data and individual privacy. With
    ...

  • Insights

    Performance Marketing + Coronavirus: How to Navigate the Present, into the Future

    Today is an unprecedented period in history. The coronavirus has shifted the performance marketing landscape for everyone. And these times call for us to understand the past, think creatively, and re-imagine how to adapt and continue moving forward in the performance marketing industry.   We’re here to help.   CAKE is rolling out initiatives such
    ...

  • Insights

    What is Performance Marketing and How has it Evolved?

    What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing?  Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
    ...

  • CAKE News

    Life is Good, But the CAKE Idea Portal is Here to Make it Even Better for Our Customers

    We are pleased to invite our customers to The CAKE Idea Portal, an exclusive customer community, which provides a new, effective way for us to collaborate on what’s coming next! At CAKE, we believe in empowering customers, sharing knowledge, and inspiring continued innovation for performance and growth. With that in mind, we created a shared
    ...

  • Blog

    Spotlight: Q&A with The Bastio Consulting Group

    Performance Marketing Agency Leverages CAKE to Increase Performance Results by 25+% for Expanding Customer Base   In this CAKE Spotlight, we’re excited to feature a performance marketing agency, the Bastio Consulting Group. The company’s founders – Brian and Serena Bastio – share their industry best practices with their clients to deliver affiliate marketing programs that
    ...

  • Insights

    Google Chrome 80: Everything You Need to Know as a Performance Marketer

    Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with
    ...