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  • Insights

    Stepping Up Your Promo Code Game: The Power of the Right Affiliate Marketing Technology

    Promo codes are an essential component of a successful affiliate marketing strategy. They have the potential to boost profitability and average order values, as well as drive customer loyalty. Unfortunately, brands often fail to gain these benefits due to a lack of control of, and visibility into, their promo code usage and performance. This is
    ...

    Rocco J. SarichMar 2110 Minute Read
  • CAKE News

    Introducing CAKE Pay – A Better Way to Pay Partners

    We’re thrilled to offer a new, fully integrated and automated payment solution that lets you pay partners more efficiently and flexibly. With CAKE Pay, you can simplify and streamline partner payments while managing an affiliate marketing program on a single platform. In the interdependent world of performance marketing, partnerships are integral to performance marketers success.
    ...

    Rocco J. SarichMar 143 Minute Read
  • Insights

    Affiliate Marketing Strategies to Leverage in 2023

    The affiliate channel’s measurable, pay-for-performance approach has historically offered one of the most resilient and adaptable channels available to brands. In 2023, this will continue to hold true. Here are two key digital marketing trends shaping today’s digital ecosystem and how affiliate marketing strategies can empower brands to stay one step ahead.  Brands are competing
    ...

    Rocco J. SarichFeb 168 Minute Read
  • Insights

    Digital Marketing Statistics That Will Shape 2023

    Where is the state of digital advertising post-pandemic and in the midst of economic concerns? Digital advertising growth is slowing down from immediate post-pandemic years, but it is not decreasing dramatically. Instead, it is leveling off towards a more moderate pace. In 2021, the growth rate for U.S. digital ad spend reached 35 percent –
    ...

    Rocco J. SarichJan 2712 Minute Read
  • CAKE News

    2022 – A Year in Review

    Looking back on 2022, we are both overwhelmed with gratitude for our customers, and inspired by their creativity and motivation that drives their continued success. In a year marked by rising digital ad prices, inflation, and increased competition, our customers continued to make significant strides in both growth and profitability. Collectively, CAKE customers launched more
    ...

    Rocco J. SarichJan 111 Minute Read
  • How-To

    The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement 

    CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework (or UTM parameters) to simultaneously measure their affiliate channel alongside all digital channels to identify the true return on ad spend (ROAS). In addition, the Dynamic Click Pixel offers a simple setup and enables digital marketers to measure multiple traffic sources with
    ...

    Rocco J. SarichDec 2311 Minute Read
  • Insights

    A Brand’s Guide to Boost Profit Margins with Affiliate Marketing in the Wake of Rising Digital Ad Prices

    Recent changes in digital media prices are making brands anxious about their marketing budgets and for good reason. The price of digital ads has increased 20-40 percent this year compared to 2021. Fortunately brands willing to adapt their affiliate marketing strategy to capture new ecommerce sales and re-engage existing customers are well-primed for success. Before
    ...

    Rocco J. SarichDec 159 Minute Read
  • Insights

    Ecommerce Affiliate Software Checklist – How to Select the Best Solution for the Job

    Finding the right software to manage an ecommerce affiliate program in-house that matches both budget requirements and business needs is an essential priority for brands. To reduce the workload and ensure brands have the insight to make the best software decision for their business, we’ve put together a helpful checklist. This can be leveraged to
    ...

    Rocco J. SarichDec 52 Minute Read
  • How-To

    The Dynamic Offer Pixel, Part Two – A Key to Simplifying Postback URL Management

    Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips customers with the quintessential solution. Networks can leverage the Dynamic Offer Pixel in conjunction with the event name parameter to provide a single set of pixel instructions to all advertisers across their network. In this latest edition of
    ...

    Rocco J. SarichNov 177 Minute Read
  • CAKE News

    Product Update – New CAKE Features to Know

    We’ve been busy developing features that enhance affiliate relationships and save customers valuable time, while also building a powerful ecommerce integration that drives growth. Join us as we highlight all of the exciting features that landed in CAKE this quarter. Simplify the affiliate experience: Custom campaign names visible in the affiliate portal Create custom campaign
    ...

    Rocco J. SarichOct 313 Minute Read
  • Insights

    Holiday Ecommerce Forecast – Expected Growth with a Chance of Record-High Discounts

    We’re on the cusp of the largest global shopping season of the year, with 2022 worldwide online holiday retail sales set to hit $5.5 trillion. This marks a notable increase in worldwide holiday ecommerce sales compared to the $4.92 trillion pulled in during the same time last year. In 2021, the U.S. holiday shopping season
    ...

    Rocco J. SarichOct 283 Minute Read
  • How-To

    Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution

    CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamlessly manage, measure, and optimize their ecommerce affiliate marketing campaigns in-house to increase online sales and profitability. As U.S. ecommerce ad spend is projected to rise by 29 percent this year and worldwide ecommerce sales are expected to hit $6.2 trillion by 2023,
    ...

    Rocco J. SarichOct 138 Minute Read
  • How-To

    The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management

    So you’re ready to simplify your network’s ad operations, fast track integrations with advertisers, and ensure accurate tracking and measurement across your offers. Great, we’re glad you’re here. CAKE’s Dynamic Offer Pixel fuels a streamlined approach to postback URL management that accomplishes these benefits, plus so much more. As part of our ongoing tracking series,
    ...

    Rocco J. SarichOct 119 Minute Read
  • CAKE News

    Spotlight Q&A With Sol Silva, CAKE’s Business Development Representative

    In this spotlight Q&A, we caught up with Sol Silva, a member of CAKE’s U.S. Business Development team. Sol brings more than 7 years of professional experience across multiple industries including the mortgage and technology space. He is passionate about working with prospects interested in scaling their performance marketing program by educating them on CAKE
    ...

    Rocco J. SarichSep 146 Minute Read
  • Insights

    Building a Performance Marketing Program Resilient to Economic Fluctuations

    Whether you’re with an affiliate or lead distribution network, expanding a performance marketing program to include a variety of verticals and partners ensures flexibility and long-term viability despite the potential ebbs and flows of a shifting economy. Historically, economic downturns have an immediate impact on consumers’ discretionary spending. As a result, more conservative spending often
    ...

    Rocco J. SarichAug 267 Minute Read
  • Insights

    Ecommerce Statistics: Preparing for the Future of Shopping in 2022 and Beyond

    In today’s fast-paced world, ecommerce is only going to get bigger as consumers’ shopping habits increasingly shift online and technology advances. COVID-19 certainly accelerated things for the channel. In fact, during the last two years of the pandemic, Americans spent $1.7 trillion online, which is a 55 percent increase or $609 billion more than the
    ...

    Rocco J. SarichAug 1210 Minute Read
  • How-To

    Step Up Performance With Intelligent Tracking

    Join us for a new series on how you can launch and grow a performance marketing program that drives measurable results with CAKE’s tracking framework. We’ve curated the thoughtfully and intelligently designed features that fuel CAKE’s tracking capabilities and streamline operations for customers. Today, we’re highlighting two specific features, Offer Contracts and Directed Campaigns.  
    ...

    Rocco J. SarichAug 86 Minute Read
  • Product Development

    CAKE Q3 Product Update: What’s New, What’s Next

    At CAKE, our goal is to deliver a product that meets and often exceeds customers’ business needs, so we welcome your contributions to our product roadmap. This is where the CAKE Idea Portal comes in. Our customer community can log in to the CAKE Idea Portal to share business challenges, provide suggested features, and vote
    ...

    Rocco J. SarichJul 194 Minute Read
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