• Insights

    CAKE recognized as industry leader in the G2 Spring 2021 Grid® report

    As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
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  • Insights

    Podcast: Lead Distribution Trends and the Growth Potential For the UK Market

    CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to discuss an important topic – lead distribution. The host, Michael Ferree, is a performance marketing leader with more than a decade of experience as a lead generator, lead buyer, and now the founder of Lead Generation World (LGW). LGW is
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  • How-To

    5 Best Practices for Onboarding New Advertisers

    Onboarding is a critical step in establishing a long-term relationship with new advertisers. You’re still working on earning their trust, business, and even potentially exclusivity at some point down the road. So put your best foot forward: show what you’re capable of, minimize potential hiccups, and create a positive onboarding experience that will set the
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  • Insights

    Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE

    Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
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  • How-To

    5 CAKE Features to Streamline the Onboarding of New Affiliates

    Let’s be real here: recruiting and onboarding new affiliates to your performance marketing program involves a lot of moving parts. You need to take care of paperwork, billing, training them on the program requirements, communicating expectations, and getting them access to the campaign assets they need so they can start right away—and the list goes
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  • CAKE News

    Spotlight Q&A With Elizabeth D’Arcy-Potts, CAKE’s Managing Director, EMEA

    In this spotlight Q&A, we caught up with Elizabeth D’Arcy-Potts, CAKE’s Managing Director of EMEA with over 15 years of experience in digital and affiliate marketing. Here are some highlights from our conversation.   What is your role and tell us about your journey at CAKE? I am the Managing Director for CAKE EMEA, heading
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  • CAKE News

    The New CAKE iOS Mobile App Is Live

    We are thrilled to announce that we’ve officially launched a new iOS mobile app, the CAKE Dashboard, which is now available for download to all CAKE customers. While our traditional web interface is accessible on desktop and mobile browsers, the CAKE Dashboard iOS mobile app streamlines the process of running a performance marketing program by
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  • Insights

    Digital Marketing Statistics That Will Shape 2021

    The world of digital and affiliate marketing certainly grew and evolved this past year, amid the ongoing COVID-19 pandemic. As consumers stayed home during the lockdowns and spent more time online, digital advertising spend grew 24.7 percent. The expansion of ecommerce and consumer time spent online will continue to shift ad budgets toward digital channels,
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  • How-To

    iOS 14: What this Means for Mobile Campaign Tracking in CAKE

    Apple’s release of their new mobile operating system, iOS 14, includes a new consumer privacy setting that will change the future of mobile advertising. The new setting requires that all apps adhere to the AppTracking Transparency framework and require consumers to opt-in to the IDFA (Identifier for Advertisers). When a consumer opens an app for
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  • Insights

    Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution

    Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
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  • CAKE News

    CAKE joins the IAB Europe’s Transparency and Consent Framework

    CAKE is now a member of the Interactive Advertising Bureau Europe’s Transparency and Consent Framework (IAB TCF). Our membership to the Framework extends our commitment to consumer privacy and data protection while opening up new partner opportunities for our European Union (EU) customers.  We are thrilled to join many of our EU customers and enterprise
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  • CAKE News

    CAKE 2020 Year In Review

    2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers.  From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of
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  • How-To

    Using CAKE Features to Find and Stop Affiliate Fraud

    For anyone running affiliate marketing programs, combating affiliate fraud is a top priority. As of August 2020, affiliate marketing had already generated $15 billion in revenue, but at least 9% of those transactions were affected by fraud, according to CHEQ. On their blog, the company writes that this is a highly conservative estimate and that
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  • CAKE News

    How CAKE was Put to the Test and Passed – The AWS Outage

    Last week Amazon Web Services (AWS) had a 16-hour, regional outage. Though this widespread incident resulted in many companies kicking into a high-gear, emergency drill, CAKE was well prepared and ready to handle the situation. The outage actually proved to be a situation that highlights the value CAKE’s team and technology deliver to our clients,
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  • Insights

    6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth

    It’s no secret that the right affiliate network software delivers significant benefits and advantages that help drive your business forward. Yet, how do you know if the solution is, in fact, the best fit? If you’re questioning the limitations of your affiliate network software, it may be time to consider making a change. A different
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  • How-To

    Using Lead Statuses in CAKE for Closed-Loop Reporting

    What happens to leads after they’re sold? What was the quality of the leads? How can you provide better leads to your buyers?  If you’re like many lead generation marketers, the answers to these questions are a big unknown. You spend time on acquiring the leads (optimizing the landing page experience and form fill, for
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  • CAKE News

    CAKE – Affiliate Marketing Success Stories

    A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
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  • How-To

    3 CAKE Features to Easily Manage Affiliate Commissions

      To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
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