• Insights

    Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership

    Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90% of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20% of their annual revenue. So, how do advertisers and networks stay ahead and continue growing in this
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  • Insights

    Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program

    In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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  • CAKE News

    Best Practices for Sales and Client Success: Q&A with Garth Harris

    As CAKE’s Vice President of Operations and with almost a decade of experience in the Performance Marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
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  • Insights

    In Good Company – Performance Marketing Software Reviews

    Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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  • Blog

    Why Affiliate Marketers Should Use Unique Post-Click Landing Pages for Campaigns

    Guest blog post written by Tyson Quick, CEO and Founder of Instapage.   Earn money while you sleep. Affiliate marketers hear this phrase much too often because this is how the world thinks affiliate marketing works. Just sign up for an affiliate program, create some ads, connect them to a web page and start earning commissions
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  • Blog

    2019 Key Digital Marketing Statistics

    As global digital adspend approaches $563 billion, marketers need to know what channels and campaigns are most impactful in driving results so they can optimize their digital spend and increase customer acquisition. With so many digital marketing statistics out there, it can be challenging to find the ones that matter most. This blog provides the 2019 key
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  • Blog

    Apple’s Intelligent Tracking Prevention 2.0 (ITP) – How will this impact you?

    Consumer privacy enhancements are an ongoing initiative across the web today as evidenced by the recent EU General Data Protection Regulation (GDPR) which went into effect in May.  Shortly following the GDPR, Apple announced their update to the Intelligent Tracking Prevention (ITP) functionality for Safari users. This blog post will cover the following: -Features of
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  • Events

    MWC 2018: Reflections and Predictions

    It’s been over a week since the largest mobile-focused event hit the shores of Barcelona and the CAKE team is reflecting upon the key talking points highlighted at the fast-paced, four-day show. This year the over-arching event theme was “Creating a Better Future” (the full details of which can be found here). Aside from eating
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  • Insights

    Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS

    Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers
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  • Blog

    UK Digital Adspend Study by The IAB and PwC

    On the 12th April, the IAB along with PwC published their findings on the growth of digital  Adspend within the UK Digital Industry over the last year. You can find the full results here. Below are highlights from the study that we found interesting. Mobile The key findings from the study indicated a 17.3% increase
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  • Events

    ad:tech New Delhi | Show Insights

    Held March 9-10 at The Leela Ambience Gurgaon, ad:tech New Delhi brought together more than 6,500 attendees representing over 31 countries with the goal of connecting modern marketers with suppliers, networks, digital strategies and innovative trends and technology. Featuring a two-day line up of insightful sessions and an exhibit hall, ad:tech New Delhi sought to uncover the emerging
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  • Events

    Mobile World Congress 2017 | Show Insights

    Mobile World Congress, the world’s largest gathering for the mobile industry was held last week in Barcelona. Organised by the Groupe Speciale Mobile Association (GSMA), the fast-paced four-day event brought in over 100,000 attendees. The theme for this year’s Mobile World Congress was “The Next Element” and below is our recap of the event: CAKE
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  • Events

    IAB’s Performance Affiliate Conference | Show Insights

    On Wednesday 25th January the IAB UK held their first Performance Affiliate Conference at The British Museum. The event attracted representatives from brands, affiliates, networks and publishers. The goal of the Conference was to highlight the importance of the Affiliate Channel in the Digital Marketing world, a model that drives £17.7billion worth of UK Sales.
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  • Events

    Affiliate Summit West | Show Insights

    Held January 15-17, Affiliate Summit West brought together more than 6,000 digital marketers, agencies, networks and technology providers from over 70 countries around the world and included a tradeshow, conference program and variety of networking events. CAKE sent 23 representatives from the U.S. and New Delhi office to the three-day Affiliate Summit West conference hosted at
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  • Events

    Mobile Monetization Summit | Show Insights

    The Mobile Monetization Summit took place in Tel Aviv, Israel earlier this month and brought together mobile-focused marketers to share insights on how app and game companies can monetize their apps. As exhibitors of the event, CAKE had the opportunity to meet with mobile leaders from across the globe. In addition, Ben Cockburn, Senior Account
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  • Blog

    A Slice of CAKE

    Today we introduce you to Hoalie Banh, a Support Analyst based out of the London office. Before joining CAKE in December of last year, Hoalie had just finished studying Multi-Media Computing at Westminster University. Hoalie’s Role at CAKE: On a day-to-day basis I support our clients with all aspects of their business and assist them
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  • CAKE News

    Accelerize Makes OCBJ’s Fastest-Growing Public Companies List for Third Year in a Row

    We are proud to be recognized once again for earning a place on the “Fastest Growing Public Companies” list by the Orange County Business Journal. This marks the third consecutive year that CAKE by Accelerize has been featured on the annual list. With a revenue growth of 79.9% from June 30, 2014 – June 30,
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  • Blog

    A Slice of CAKE

    Please meet Brittany Luankaw, a Client Success Manager based in the Newport Beach office! She joined CAKE in March 2015 after working for Nuvotera Security Distributor. Brittany’s Role at CAKE My role as a Client Success Manager is to apply my knowledge of CAKE’s vast feature set and provide best practices as well as areas
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