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Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations
At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel decision-making, and deliver a competitive advantage. You probably agree. Yet, being able to put your data to work with reporting and visualizations has often proven to be easier said than done. That’s why we’re excited to introduce CAKE
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Lead Monetization: The Art of Increasing Earnings from Your Leads
Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforward answer is no. While selling leads certainly offers networks a proven strategy to expand their existing affiliate operations and earn more revenue, what if we told you that a lead’s value extends beyond the initial lead sale? With lead monetization,
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Discover What’s New in CAKE
CAKE is packed with powerful features designed for you to remain competitive by freeing up operational hours, delivering key insights, and enhancing tracking and lead distribution processes. Here’s a recap of what’s new in CAKE! Templates – Eliminate repetitive advertiser and offer setups CAKE’s Advertiser and Offer Templates save significant operational hours by enabling customers
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Q&A: How to Deliver High-Quality Leads to Your Buyers
There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the lead distribution process, high-quality leads have a positive impact across the board — from fewer lead returns and increased revenue to strengthening buyer relationships and your credibility. Now, imagine the significant risks of selling subpar leads. This is a
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Reveal Powerful Conversion Insights with Advertiser Sub IDs
The best types of conversions are those that reveal the most data about the detailed actions surrounding a conversion event. Yet, collecting enough conversion information is a common issue performance marketers often come up against. This blindspot results in critical gaps in information required for identifying your affiliates’ impact on conversions and makes it difficult
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We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints
In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s largest open-source web browser projects. This includes reducing user-identifiable information from the User-Agent string such as a user’s browser, device, and operating system. Fortunately, Chromium now also includes Client Hints, which enables developers to retrieve additional user information in
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Data Privacy and Security – Are you Prepared? A Step-by-Step Guide
If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and security strategy guaranteed to be effective. A well-executed strategy will safeguard consumer data, avoid fines, preserve brand integrity, and ultimately give you a competitive edge. This is especially true given that 37 percent of consumers have ended
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Affiliate Marketing For Beginners – Your 2024 Kickstart Guide
Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the affiliate industry or optimize their existing affiliate programs, CAKE has created the ultimate guide for affiliate marketing
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Lead Overflow: Two Strategies to Maximize Profitability
Have you ever found yourself with a surplus of leads but limited bandwidth to connect with them? Or, perhaps you generated leads outside of your typical consumer profile. This is lead overflow, and it can elicit some initial panic. That is…until you discover its lucrative upside. Developing a proactive strategy to automatically manage and monetize
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Experience Excellence With Top-Tier SaaS Customer Success
Have you ever encountered an issue with a tech provider or software platform and sought help, only to receive a response three days later? Or maybe you needed immediate help, but your vendor didn’t have support agents readily available, and even worse, a knowledge base was entirely nonexistent. Unfortunately, these nightmare scenarios are all too
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Turbocharge Revenue and Partnerships With an Affiliate Referral Program
Affiliate referral programs have proven to deliver. They boost revenue growth by expanding your target audience, unveiling new business opportunities, and building partnerships. You already partner with a core group of trusted affiliates who consistently drive reliable results. An affiliate referral program enables these existing affiliates to introduce other dependable affiliates to your affiliate program
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Affiliate Marketing Revenue, Part 2: 5 Ways to Safeguard Revenue from Fraud
Welcome to part two of our two-part series on affiliate marketing revenue. In part one we unveiled six proven strategies set to strengthen your affiliate programs’ success and revenue. Now, in part two we’ll share five best practices for protecting your revenue from fraudulent activities. Five key fraud protection measures to leverage While
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Affiliate Marketing Revenue, Part 1: 6 Proven Revenue Boosters
In this two-part series, you’ll unlock six proven tips that are set to boost your affiliate marketing revenue, strengthen your affiliate program, and gain an effective approach to protect revenue from the devastating impact of affiliate fraud. Six tips to skyrocket your affiliate marketing revenue As we hit the halfway mark of 2023,
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Spotlight Q&A With James Boden, CAKE’s Commercial Director (EMEA, MENA, APAC)
In this spotlight Q&A we’re delighted to introduce James Boden, CAKE’s Commercial Director of EMEA, MENA, and APAC. James is a seasoned professional with more than 16 years of experience and has held various roles spanning marketing, sales, client services, and partnerships. His expertise covers multiple industries including ecommerce, technology, and performance marketing. James’ diverse
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12 Affiliate Portal Features That Deliver A Great Affiliate Experience
Affiliate relationships are essential to the success of an affiliate program. That’s why we empower you to customize the CAKE Affiliate Portal to meet the unique needs of both you and your partners. Once you have successfully onboarded a new affiliate, the CAKE Affiliate Portal provides the ultimate toolset to ensure they continue to have
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Stepping Up Your Promo Code Game: The Power of the Right Affiliate Marketing Technology
Promo codes are an essential component of a successful affiliate marketing strategy. They have the potential to boost profitability and average order values, as well as drive customer loyalty. Unfortunately, brands often fail to gain these benefits due to a lack of control of, and visibility into, their promo code usage and performance. This is
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