• CAKE News

    Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come

    As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
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  • Insights

    5 Best Practices for Working with Your Lead Buyers on a Ping Post

    As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
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  • CAKE News

    Spotlight: Q&A with CAKE’s VP of Product Development, Dave Wilson

    CAKE’s Spotlight is a series that features the amazing, talented, and intelligent team that drives the company’s continued innovation and growth. Today you’ll have the opportunity to meet (or learn more about!) our very own David Wilson. A true team player, David joined CAKE more than seven years ago and since then has advanced to
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  • Insights

    Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks

    Affiliate Marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83%, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver value
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  • Insights

    Accurate Measurement in the Age of Privacy: Commentary from Garth Harris

    Maintain Accurate Measurement As privacy regulations shift and browsers such as Safari, Chrome and Firefox respond, so must performance marketing strategies to ensure accurate measurement. That’s the topic of an article by Garth Harris, CAKE’s VP of Operations, published this week in PerformanceIN. As Garth writes: “While measuring consumer interactions with marketing and advertising is
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  • Insights

    Key Digital Marketing Statistics to Know in 2020

    With the New Year just around the corner, many are deep in the process of planning their affiliate and digital marketing strategy for 2020. While in this mode, it’s important to understand the latest industry developments, especially as the digital marketing landscape continues to transform and evolve at a rapid pace. A great way to
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  • Insights

    Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership

    Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90% of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20% of their annual revenue. So, how do advertisers and networks stay ahead and continue growing in this
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  • Insights

    Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program

    In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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  • CAKE News

    Best Practices for Sales and Client Success: Q&A with Garth Harris

    As CAKE’s Vice President of Operations and with almost a decade of experience in the Performance Marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
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  • Insights

    In Good Company – Performance Marketing Software Reviews

    Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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  • Blog

    Why Affiliate Marketers Should Use Unique Post-Click Landing Pages for Campaigns

    Guest blog post written by Tyson Quick, CEO and Founder of Instapage.   Earn money while you sleep. Affiliate marketers hear this phrase much too often because this is how the world thinks affiliate marketing works. Just sign up for an affiliate program, create some ads, connect them to a web page and start earning commissions
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  • Blog

    Apple’s Intelligent Tracking Prevention 2.0 (ITP) – How will this impact you?

    Consumer privacy enhancements are an ongoing initiative across the web today as evidenced by the recent EU General Data Protection Regulation (GDPR) which went into effect in May.  Shortly following the GDPR, Apple announced their update to the Intelligent Tracking Prevention (ITP) functionality for Safari users. This blog post will cover the following: -Features of
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  • Events

    MWC 2018: Reflections and Predictions

    It’s been over a week since the largest mobile-focused event hit the shores of Barcelona and the CAKE team is reflecting upon the key talking points highlighted at the fast-paced, four-day show. This year the over-arching event theme was “Creating a Better Future” (the full details of which can be found here). Aside from eating
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  • Insights

    Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS

    Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers
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  • Blog

    UK Digital Adspend Study by The IAB and PwC

    On the 12th April, the IAB along with PwC published their findings on the growth of digital  Adspend within the UK Digital Industry over the last year. You can find the full results here. Below are highlights from the study that we found interesting. Mobile The key findings from the study indicated a 17.3% increase
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  • Events

    ad:tech New Delhi | Show Insights

    Held March 9-10 at The Leela Ambience Gurgaon, ad:tech New Delhi brought together more than 6,500 attendees representing over 31 countries with the goal of connecting modern marketers with suppliers, networks, digital strategies and innovative trends and technology. Featuring a two-day line up of insightful sessions and an exhibit hall, ad:tech New Delhi sought to uncover the emerging
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  • Events

    Mobile World Congress 2017 | Show Insights

    Mobile World Congress, the world’s largest gathering for the mobile industry was held last week in Barcelona. Organised by the Groupe Speciale Mobile Association (GSMA), the fast-paced four-day event brought in over 100,000 attendees. The theme for this year’s Mobile World Congress was “The Next Element” and below is our recap of the event: CAKE
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  • Events

    IAB’s Performance Affiliate Conference | Show Insights

    On Wednesday 25th January the IAB UK held their first Performance Affiliate Conference at The British Museum. The event attracted representatives from brands, affiliates, networks and publishers. The goal of the Conference was to highlight the importance of the Affiliate Channel in the Digital Marketing world, a model that drives £17.7billion worth of UK Sales.
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