• Insights

    Q&A: How to Deliver High-Quality Leads to Your Buyers

    There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the lead distribution process, high-quality leads have a positive impact across the board — from fewer lead returns and increased revenue to strengthening buyer relationships and your credibility. Now, imagine the significant risks of selling subpar leads. This is a
    ...

  • Insights

    Reveal Powerful Conversion Insights with Advertiser Sub IDs

    The best types of conversions are those that reveal the most data about the detailed actions surrounding a conversion event. Yet, collecting enough conversion information is a common issue performance marketers often come up against. This blindspot results in critical gaps in information required for identifying your affiliates’ impact on conversions and makes it difficult
    ...

  • Insights

    We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints

    In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s largest open-source web browser projects. This includes reducing user-identifiable information from the User-Agent string such as a user’s browser, device, and operating system. Fortunately, Chromium now also includes Client Hints, which enables developers to retrieve additional user information in
    ...

  • Insights

    Data Privacy and Security – Are you Prepared? A Step-by-Step Guide

      If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and security strategy guaranteed to be effective. A well-executed strategy will safeguard consumer data, avoid fines, preserve brand integrity, and ultimately give you a competitive edge. This is especially true given that 37 percent of consumers have ended
    ...

  • Insights

    Navigating 2024 Trends: Winning Strategies for Success

      To remain competitive in 2024, the brands that adapt and evolve within a changing economy and digital landscape will come out on top. We’re diving into two key trends influencing brands and the marketing strategies they can leverage to stay one step ahead. Global consumer spending behaviors are changing   The reality: In the
    ...

  • How-To

    Affiliate Marketing For Beginners – Your 2024 Kickstart Guide

    Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the affiliate industry or optimize their existing affiliate programs, CAKE has created the ultimate guide for affiliate marketing
    ...

  • How-To

    Lead Overflow: Two Strategies to Maximize Profitability

    Have you ever found yourself with a surplus of leads but limited bandwidth to connect with them? Or, perhaps you generated leads outside of your typical consumer profile. This is lead overflow, and it can elicit some initial panic. That is…until you discover its lucrative upside. Developing a proactive strategy to automatically manage and monetize
    ...

  • CAKE News

    Experience Excellence With Top-Tier SaaS Customer Success

    Have you ever encountered an issue with a tech provider or software platform and sought help, only to receive a response three days later? Or maybe you needed immediate help, but your vendor didn’t have support agents readily available, and even worse, a knowledge base was entirely nonexistent. Unfortunately, these nightmare scenarios are all too
    ...

  • Insights

    Turbocharge Revenue and Partnerships With an Affiliate Referral Program

    Affiliate referral programs have proven to deliver. They boost revenue growth by expanding your target audience, unveiling new business opportunities, and building partnerships. You already partner with a core group of trusted affiliates who consistently drive reliable results. An affiliate referral program enables these existing affiliates to introduce other dependable affiliates to your affiliate program
    ...

  • How-To

    Navigating Apple’s New Privacy Update: Maintaining Reliable, Accurate Tracking

      Apple recently announced a host of important privacy and security updates including the introduction of Link Tracking Protection, set to impact the fall 2023 release of iOS 17, iPadOS 17, macOS Sonoma, and watchOS 10. This latest privacy feature eliminates user-identifiable tracking parameters from links found in Messages, the Mail app, and Safari Private
    ...

  • Insights

    Affiliate Marketing Revenue, Part 2: 5 Ways to Safeguard Revenue from Fraud

      Welcome to part two of our two-part series on affiliate marketing revenue. In part one we unveiled six proven strategies set to strengthen your affiliate programs’ success and revenue. Now, in part two we’ll share five best practices for protecting your revenue from fraudulent activities.   Five key fraud protection measures to leverage While
    ...

  • Insights

    Affiliate Marketing Revenue, Part 1: 6 Proven Revenue Boosters

      In this two-part series, you’ll unlock six proven tips that are set to boost your affiliate marketing revenue, strengthen your affiliate program, and gain an effective approach to protect revenue from the devastating impact of affiliate fraud.   Six tips to skyrocket your affiliate marketing revenue As we hit the halfway mark of 2023,
    ...

  • CAKE News

    Spotlight Q&A With James Boden, CAKE’s Commercial Director (EMEA, MENA, APAC)

    In this spotlight Q&A we’re delighted to introduce James Boden, CAKE’s Commercial Director of EMEA, MENA, and APAC. James is a seasoned professional with more than 16 years of experience and has held various roles spanning marketing, sales, client services, and partnerships. His expertise covers multiple industries including ecommerce, technology, and performance marketing. James’ diverse
    ...

  • How-To

    12 Affiliate Portal Features That Deliver A Great Affiliate Experience

    Affiliate relationships are essential to the success of an affiliate program. That’s why we empower you to customize the CAKE Affiliate Portal to meet the unique needs of both you and your partners. Once you have successfully onboarded a new affiliate, the CAKE Affiliate Portal provides the ultimate toolset to ensure they continue to have
    ...

  • Insights

    Stepping Up Your Promo Code Game: The Power of the Right Affiliate Marketing Technology

    Promo codes are an essential component of a successful affiliate marketing strategy. They have the potential to boost profitability and average order values, as well as drive customer loyalty. Unfortunately, brands often fail to gain these benefits due to a lack of control of, and visibility into, their promo code usage and performance. This is
    ...

  • CAKE News

    Introducing CAKE Pay – A Better Way to Pay Partners

    We’re thrilled to offer a new, fully integrated and automated payment solution that lets you pay partners more efficiently and flexibly. With CAKE Pay, you can simplify and streamline partner payments while managing an affiliate marketing program on a single platform. In the interdependent world of performance marketing, partnerships are integral to performance marketers success.
    ...

  • Insights

    Affiliate Marketing Strategies to Leverage in 2023

    The affiliate channel’s measurable, pay-for-performance approach has historically offered one of the most resilient and adaptable channels available to brands. In 2023, this will continue to hold true. Here are two key digital marketing trends shaping today’s digital ecosystem and how affiliate marketing strategies can empower brands to stay one step ahead.  Brands are competing
    ...

  • Insights

    Digital Marketing Statistics That Will Shape 2023

    Where is the state of digital advertising post-pandemic and in the midst of economic concerns? Digital advertising growth is slowing down from immediate post-pandemic years, but it is not decreasing dramatically. Instead, it is leveling off towards a more moderate pace. In 2021, the growth rate for U.S. digital ad spend reached 35 percent –
    ...