• CAKE News

    We Thank You This Holiday Season!

    With the holidays on the horizon, we would like to take a moment to push pause on our busy schedules and thank our clients for entrusting us with their business each year. Since its inception, CAKE has been fueled by our customer’s creativity, experience and knowledge, which serves as the basis for our passion to
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  • How-To

    The Value of API’s

    What is an API? API stands for “Application Program Interface,” which indicates a set of routines, protocols, and tools for building software applications. They are used to access information from databases or take certain actions outside of a user interface. CAKE API In CAKE, API’s are used by our clients to access data from their
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  • Events

    RD Summit | Show Insights

    On November 3rd, CAKE attended RD Summit hosted by Resultados Digitais in Florianopolis, Brazil. With over 5,200 attendees, RD Summit is one of Latin America’s largest congregations of advertisers and technology providers. The two day Summit proved to be an incredible platform to network with industry professionals and explore new opportunities within the digital marketing
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  • Insights

    Managing Affiliates: Using Data to Make Informed Decisions

    As digital marketers it is easy for us to become overwhelmed with the amount of data available at the click of a button. Within CAKE’s platform marketers can easily track more than 30 different data parameters on a single transaction. That is a lot of data! Once you have gathered the data points the real
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  • How-To

    Leveraging CAKE Reporting for Detailed Insights

    Leveraging CAKE Reports Data is our friend. Important business decisions are made every day from data that is collected. In this blog, we will review how to leverage click and conversion data from CAKE’s reporting to help optimize digital spend and enhance the performance of marketing campaigns. CAKE goes beyond more than just a tracking platform for
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  • Insights

    How I Won a Pizza Party Through Advocate Marketing

    According to CEB global, 57% of the buying process is done before a customer talks to a sales rep. Most of the research done prior to an actual sale is driven by company advocates or loyalists. Relying on “word-of-mouth marketing” and social media, companies can leverage existing customers, industry thought leaders and employees to market
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  • How-To

    Communication is Key – Leveraging Email Templates and Alerts

    In a world where communication is imperative, CAKE recognizes the necessity for sharing real-time updates with our clients’ employees and their partners. CAKE has built tools that help streamline the communications. Leveraging Email Templates and Alerts, our clients can quickly and efficiently communicate updates on items such as offer statuses, payout changes, expiration dates, approaching
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  • Events

    Technology for Marketing | Show Insights

    On the 28th September CAKE attended the Technology for Marketing expo in London to discover what is new in the realm of MarTech. Overall, the general talk revolved around Artificial Intelligence (AI), social media advocacy and the importance of optimising social media throughout the two-day event. Social Media Advocacy CAKE recently launched an advocacy program
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  • Blog

    A Slice of CAKE

    Silvia Pente is a member of the Client Services team and is based in the London office. She will be celebrating her three-year anniversary with CAKE this December! Silvia joined CAKE after working at TTH Media where she was an Affiliate Manager looking after accounts which included The Financial Times and Digital Theatre. A Sneak Peak Inside
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  • How-To

    CAKE Feature Spotlight: CSV Reconciliation Tool

    Oftentimes, CAKE clients need to update conversions in bulk, usually for changing the payout on conversions or dispositions. If it isn’t necessary to match the click to a conversion ID, clients can use CAKE’s Mass Adjustment tool to achieve this. For clients needing to change a specific conversion or batch of conversions, they can use the
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  • Events

    DMEXCO | Show Insights

    The CAKE team have just returned home from DMEXCO after two full days of exhibiting and networking with clients, prospects and industry professionals. The Digital Marketing Exposition and Conference (DMEXCO), is Europe’s largest digital marketing conference and is held every year in Cologne, Germany. Bringing together more than 50,000 attendees, 570 international speakers and 1,000
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  • How-To

    CAKE Feature Spotlight: Internal Redirect

    With CAKE, you have the ability to set expiration dates and caps on Offers and Campaigns. When these caps are met, traffic follows CAKE’s Redirect Strategy. However, CAKE users can employ the Internal Redirect functionality to automatically create a new Campaign for an Offer Contract that is tied to the original Offer. In a previous
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  • CAKE News

    A Slice of CAKE

    Today we introduce you to Thai, a member of CAKE’s IT Support team based out of the California office. Thai began his CAKE career September of 2014 and officially launched the internal CAKE IT Support division. During Thai’s interview he was sold on the company culture, innovative spirit and team atmosphere which led to his
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  • Events

    India Affiliate Summit | Show Insights

    Intro Summary Last week, CAKE attended India Affiliate Summit 2016 (IAS), hosted by the Internet and Mobile Association of India (IAMAI). IAS is a conference intended to explore the innovations and trends of affiliate marketing with influential industry professionals. With more than 1,500 attendees and 70 speakers throughout the two-day event, India Affiliate Summit offered
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  • How-To

    CAKE Feature Spotlight: Alleviating Privacy Concerns in Lead Distribution with Redacted Fields

    In a time where data is king, personal consumer information is digitized and transmitted faster than you can say “compliance.” Privacy concern isn’t a new subject in the lead distribution market either. Providing a business model that can efficiently mitigate data breach risk will set you apart from a potential competitor. After attending LeadsCon New
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  • Events

    LeadsCon NYC | Show Insights

    Intro Summary Last week the CAKE team had the opportunity to exhibit at booth #205 during LeadsCon New York from August 22 to August 24 and returned home with invaluable insights. Leadscon is a conference specifically designed for online lead generation and direct response marketing. Bringing together more than 5,000 attendees over the course of
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  • CAKE News

    A Slice Of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product to create an exceptional user experience for our customers. It’s always nice to put a face to a name and meet the people you interact with on a daily basis! We want our
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  • How-To

    CAKE Feature Spotlight: Rules-based Targeting

    Co-authored with Ayca Miller Networks and Advertisers have a wide variety of offers and often times some of these offers target a very specific audience. When your audience is more specific than simple country-based geo-targeting, you will want to leverage the Rules Targeting feature within CAKE. By utilizing Rules Targeting in CAKE, you are actively
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