• Insights

    Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution

    Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
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  • How-To

    3 CAKE Features to Easily Manage Affiliate Commissions

      To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
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  • How-To

    How to Customize Sub ID Payouts to Reward Partners  

    Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
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  • How-To

    Vlog: How to Control and Improve Lead Quality

    As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned because of fraudulent data or low lead quality. So the constant challenge is: How do you control and improve your lead quality?? That’s the topic of our latest conversation between Garth Harris, CAKE’s VP of Product Innovation, and
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