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The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management
So you’re ready to simplify your network’s ad operations, fast track integrations with advertisers, and ensure accurate tracking and measurement across your offers. Great, we’re glad you’re here. CAKE’s Dynamic Offer Pixel fuels a streamlined approach to postback URL management that accomplishes these benefits, plus so much more. As part of our ongoing tracking series,
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Ecommerce Statistics: Preparing for the Future of Shopping in 2022 and Beyond
In today’s fast-paced world, ecommerce is only going to get bigger as consumers’ shopping habits increasingly shift online and technology advances. COVID-19 certainly accelerated things for the channel. In fact, during the last two years of the pandemic, Americans spent $1.7 trillion online, which is a 55 percent increase or $609 billion more than the
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Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance
The best way to accurately track and measure your campaign performance is to use tracking links. Measurement platforms, like CAKE, leverage tracking links in order to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to traffic source to measure campaign performance. However, as the industry changes, there are times
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