Attribution: It’s All About the Journey | CAKE Google+
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Attribution: It’s All About the Journey

When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates. Read the article on Gigaom to learn more about attribution and why it’s a critical step to understanding the entire customer journey.