IMS Round-Up: Analytics To The Rescue!
The CAKE team attended Israel Mobile Summit in Tel Aviv last week for a second year in a row. We thoroughly enjoyed networking with other digital marketers and gaining insights into the future of the mobile industry. We hope you find our insights and other industry leader’s predictions as useful as we do, check them
Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit
This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first time, and what a great show it was! The team had a busy day consisting of: Discussions centered around tracking, attributing and optimising your mobile advertising campaigns Panel discussions focused on “letting your analytics work for you” involving our European Managing Director, Paul