• Insights

    Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed

    Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest challenge associated with this topic? Multi-channel attribution. CAKE’s European Marketing Manager, Kelly Patterson recently spoke at this Figaro Digital seminar discussing how tracking the entire customer journey, rather than measuring on last click alone, will help marketers to make smarter decisions with their ad
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  • Insights

    Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit

    This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first time, and what a great show it was! The team had a busy day consisting of: Discussions centered around tracking, attributing and optimising your mobile advertising campaigns Panel discussions focused on “letting your analytics work for you” involving our European Managing Director, Paul
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  • Insights

    Going Agile Part I: Developing Innovative Products at a High-growth, Dynamic Company

    CAKE has experienced an explosion of growth. Over the past year, we’ve increased revenue 71% year-over-year, grew our team by 72% and significantly expanded our SaaS platform. It’s an exciting time. However, how do we ensure the products we build will continue to be widely accepted and adopted – that what we’re building will be
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  • Insights

    IAB Performance Marketing Seminar – The key take aways you need to know!

    Yesterday saw the IAB’s annual Performance Marketing Seminar take place, with a line up of industry experts from BT, Trade Doubler, Affiliate Window, Affilinet, Legal and General, Tesco and our very own European Managing Director, Paul Wright. The session was filled with insights from all angles: the brand, agency, network and of course, technology perspective. If you
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  • Insights

    The Marketing Fingerprint

    Much like how each individual has a distinct fingerprint intricately designed with unique codes of DNA, the same could be said for modern day consumers. While not a literal fingerprint, consumers are increasingly moving away from a one-size-fits-all buying behavior to a customized, tailored journey unique to their personal preferences and purchasing patterns. Consider this
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  • Insights

    Five Ways Small Companies Can Leverage Big Data

    In recent years, there has been a huge amount of hype around the subject of “Big Data” and its ability to capture and uncover meaningful insights that can be translated into improved ROI on marketing activity. Vendors of big data analysis tools claim that it offers a goldmine of performance-related information to help digital advertisers
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  • Insights

    What is a dynamic click pixel?

    Co-authored by Woo Song As CAKE product engineers, customers often ask us, “How do I get up and running?” We tell them that it all starts with the pixel, an essential element for modern tracking capabilities. By using the latest in pixel technology, customers can not only get up and running quickly, but can gain deep
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  • Insights

    Customer Lifetime Value: The Metric Marketers Often Forget, But Shouldn’t

    Marketing and sales strive to quickly push buyers from a first interaction to an initial purchase in order to drive short-term revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with those consumers once an acquisition has been made, thus
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  • Insights

    White Paper: Using Technology to Make More Money Selling Leads

    Lead monetization is the process of getting the best price for generated leads. This process is critical to the success of lead generators who drive website traffic then sell information about that traffic to lead buyers in a wide variety of industries, including financial services, education, home services and more. Lead monetization has become a
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  • Insights

    E-Commerce Marketing And Real-Time Analytics: Strategies For Success

    CAKE Founder & CTO, Dave Stewart, shares his expertise in Retail Touchpoint’s Executive Viewpoint’s section. Read the full article here to gain valuable insight on how to incorporate real-time analytics into your e-commerce business’ marketing strategy.

  • Insights

    White Paper: Mobile Tracking

    While in-app tracking has been gaining popularity in recent years, many marketers have been slow to leverage the potential benefits it offers. This could be due to the fact that, over the past decade, many businesses initially created apps as a reaction to the influence and popularity of mobile devices. Many approached digital agencies with
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  • Insights

    7 Things You Didn’t Know About PPC Call Conversions

    Believe it or not, mobile search generates phone calls. Pretty crazy, right? People use their smartphones to search the Internet and make phone calls. In fact, Google reports that 61% of mobile searches result in a phone call. And with Apple selling more than 74 million iPhones in the month of December alone, that number
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  • Insights

    5 Reasons to Add Email to Your Affiliate Program

    Guest blog post written by Morgan Simon, UnsubCentral Marketing Manager. We may be a little biased, but here at UnsubCentral we love email. Our team has many years of experience in the affiliate marketing industry and has worked with hundreds of clients on how to remain compliant while running successful email programs. Below are 5
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  • Insights

    CAKE Leadscon Preview: The Latest In Campaign Attribution

    As little as two years ago, campaign attribution was in an entirely different place. Properly attributing conversions across multiple marketing channels was a huge, complex undertaking. Marketers had to spend a good deal of time in disparate systems, using complicated, labor-intensive methods to get what can only be described as an incomplete view of the
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  • Insights

    Delving Into What’s Important to Today’s Retailers

    Last week, the Digiday Retail Summit was held in beautiful Half Moon Bay, Calif. Since CAKE offers a number of solutions to help retailers with their performance marketing efforts, I set out to hear first hand what is important today to online retailers and their customers.        Breaking Down Silos One of the biggest
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  • Insights

    In With the New: 5 Digital Marketing Trends to Watch in 2015

    As another year of digital marketing draws to a close, it’s a good time to reflect on how our industry has evolved over the last year, and what the months ahead will bring. One thing is for certain: it’s an exciting time to work in digital marketing. The opportunities that advertisers now have for engaging
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  • Insights

    White Paper: Transforming Big Data Into Smart Advertising Insights

    Do you know where to invest your digital advertising resources to achieve the most impact? If you have trouble coming up with an answer, you are not alone. As the growth of internet usage, web-connected mobile devices and digital marketing channels have exploded, so too has the volume and complexity of information. In fact, data
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  • Insights

    Don’t Just Measure the Ad, Measure the Journey

    Leverage Attribution: The Whole is Greater than the Sum of Its Parts

    For anyone who buys, sells or has any kind of stake in the world of digital advertising, a headline like "We Have No Idea if Online Ads Work" is certainly something you notice. This recent Slate column focuses on a much talked about eBay study that essentially came to the conclusion that search ads offer no measurable benefit for well-known brands.