• Insights

    E-Commerce Marketing And Real-Time Analytics: Strategies For Success

    CAKE Founder & CTO, Dave Stewart, shares his expertise in Retail Touchpoint’s Executive Viewpoint’s section. Read the full article here to gain valuable insight on how to incorporate real-time analytics into your e-commerce business’ marketing strategy.

  • Insights

    White Paper: Mobile Tracking

    While in-app tracking has been gaining popularity in recent years, many marketers have been slow to leverage the potential benefits it offers. This could be due to the fact that, over the past decade, many businesses initially created apps as a reaction to the influence and popularity of mobile devices. Many approached digital agencies with
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  • Insights

    7 Things You Didn’t Know About PPC Call Conversions

    Believe it or not, mobile search generates phone calls. Pretty crazy, right? People use their smartphones to search the Internet and make phone calls. In fact, Google reports that 61% of mobile searches result in a phone call. And with Apple selling more than 74 million iPhones in the month of December alone, that number
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  • Insights

    5 Reasons to Add Email to Your Affiliate Program

    Guest blog post written by Morgan Simon, UnsubCentral Marketing Manager. We may be a little biased, but here at UnsubCentral we love email. Our team has many years of experience in the affiliate marketing industry and has worked with hundreds of clients on how to remain compliant while running successful email programs. Below are 5
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  • Insights

    CAKE Leadscon Preview: The Latest In Campaign Attribution

    As little as two years ago, campaign attribution was in an entirely different place. Properly attributing conversions across multiple marketing channels was a huge, complex undertaking. Marketers had to spend a good deal of time in disparate systems, using complicated, labor-intensive methods to get what can only be described as an incomplete view of the
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  • Insights

    Delving Into What’s Important to Today’s Retailers

    Last week, the Digiday Retail Summit was held in beautiful Half Moon Bay, Calif. Since CAKE offers a number of solutions to help retailers with their performance marketing efforts, I set out to hear first hand what is important today to online retailers and their customers.        Breaking Down Silos One of the biggest
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  • Insights

    In With the New: 5 Digital Marketing Trends to Watch in 2015

    As another year of digital marketing draws to a close, it’s a good time to reflect on how our industry has evolved over the last year, and what the months ahead will bring. One thing is for certain: it’s an exciting time to work in digital marketing. The opportunities that advertisers now have for engaging
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  • Insights

    White Paper: Transforming Big Data Into Smart Advertising Insights

    Do you know where to invest your digital advertising resources to achieve the most impact? If you have trouble coming up with an answer, you are not alone. As the growth of internet usage, web-connected mobile devices and digital marketing channels have exploded, so too has the volume and complexity of information. In fact, data
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  • Insights

    Don’t Just Measure the Ad, Measure the Journey

    Leverage Attribution: The Whole is Greater than the Sum of Its Parts

    For anyone who buys, sells or has any kind of stake in the world of digital advertising, a headline like "We Have No Idea if Online Ads Work" is certainly something you notice. This recent Slate column focuses on a much talked about eBay study that essentially came to the conclusion that search ads offer no measurable benefit for well-known brands.

  • Insights

    Bringing the “Human” Into An Automated World.

    Technology is great; there is no doubt about it! With the advancement of technology and the innovation of the Internet over the years, humans have a unique opportunity to explore creative outlets, make purchases, start a business and above all else automate their life! Of course this is great, we become much more productive and can focus on what really matters to us. Though at times do you ever wonder where the human went? 

  • Insights

    Managing ALL Of Your Affiliate Marketing Channels

    According to a recent Mashable article, 71% of shoppers believe they’ll get a better deal online than in stores. If this is the case, Advertisers should set up their campaigns to entice these savvy shoppers and have the proper metrics in place to measure their results. 

  • Insights

    Do Work That Counts-Why Metrics Matter.

    This is a concept all digital marketers and everyone for that matter is familiar with in both our online and offline lives. Think back to elementary school when we received report cards and had parent teacher conferences to review our performance and learn areas we can improve upon. We performed, received a benchmark for our work and were then taught how to improve from there. 

  • Insights

    Online Marketing and Big Data

    Google’s Chief Economist, Hal Varian, is quoted as saying, “the sexy job in the next ten years will be statisticians … The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.”

  • Insights

    Changing Your Route Mid-Flight, Impossible?

    If we are talking about airplanes, then yes changing your route mid-flight might be somewhat tricky and nearly impossible. That is unless you are the pilot. What if you are a digital marketer, however? What does changing your “in-flight” plans really imply?

  • Insights

    Digital Currency. The Wave Of The Future?

    Have you heard terms like “Bitcoin”, “Litecoin” and “digital currency” flying around a lot recently and wonder what they mean or how they might pertain to you? Digital currencies are a new form of…well, currency.  Simply put, it’s money in electronic form and Bitcoin is the current big boy leading the charge with Litecoin following quickly in its footsteps.  These two frontrunners are a few of the currencies out there. Now, how does it pertain to you?  At this point, probably not in many ways.  Cash is still king and digital currencies haven’t been able to become the financial standard…yet.

  • Insights

    Hats Off to DirectTrack

    When you are a $350B global mega-tech-opoly like Google, you can abruptly bow out of the affiliate marketing business with a sudden announcement to customers.  The shutdown of GAN went something like this: “Find another provider within the next couple of months or else you’re up the creek without a pixel!”  This left advertisers panicked and scurrying.

  • Insights

    Black Friday. Are You Ready?

    What day in November includes getting together with family, watching football, and eating your way to a tryptophan induced coma? You guessed it, Black Friday Eve. Though technically Thanksgiving on all of our printed calendars, once midnight approaches, consumers will rush out, wait in line and even camp out to score great deals on all types of products both in stores and online.

  • Insights

    Where Did The Payphones Go?

    Do you remember when street corners were covered with payphones? It’s tricky to recall because smart phones have infiltrated our lives to such an extent that if we leave home without them we feel totally incomplete. In fact, most of us probably have very little recollection of making a collect call or carrying change around just in case we needed to use a payphone. So where did they all go? With the advent of smartphones, comes one of the most complex yet simple technological advancements to consumers across the globe. Mobile.