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Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree
In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
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Performance Marketing + Coronavirus: How to Navigate the Present, into the Future
Today is an unprecedented period in history. The coronavirus has shifted the performance marketing landscape for everyone. And these times call for us to understand the past, think creatively, and re-imagine how to adapt and continue moving forward in the performance marketing industry. We’re here to help. CAKE is rolling out initiatives such
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What is Performance Marketing and How Has it Evolved?
What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were
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3 Reasons Why CAKE Has the Most Robust Lead Distribution Software
As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
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Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83 percent, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver
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Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership
Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90 percent of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20 percent of their annual revenue. So, how do advertisers and networks stay ahead and continue growing
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Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS
Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers
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Managing Affiliates: Using Data to Make Informed Decisions
As digital marketers it is easy for us to become overwhelmed with the amount of data available at the click of a button. Within CAKE’s platform marketers can easily track more than 30 different data parameters on a single transaction. That is a lot of data! Once you have gathered the data points the real
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How I Won a Pizza Party Through Advocate Marketing
According to CEB global, 57% of the buying process is done before a customer talks to a sales rep. Most of the research done prior to an actual sale is driven by company advocates or loyalists. Relying on “word-of-mouth marketing” and social media, companies can leverage existing customers, industry thought leaders and employees to market
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A Day in the Life of an Affiliate Manager
Have you ever wondered what it takes to be an affiliate manager? Well here’s a snapshot. We talked to Melissa “Pixels” Clarady, Affiliate Manager at Convert2Media, for insight into her day-to-day activities and what it takes to manage hundreds of different affiliates across the globe. In addition to learning how she juggles her various job
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Infographic: The Evolution of Affiliate and Digital Marketing
Digital marketing continues to expand and is at the forefront of almost every brand’s marketing strategy. While the digital ecosystem is comprised of many different channels including search, social, display and many more, there has been one that continues to make a lasting impression. Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal
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Data Driven Exercises To Help Manage Your Sales Team: Part 3
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Data Driven Exercises To Help Manage Your Sales Team: Part 2
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Data Driven Exercises To Help Manage Your Sales Team: Part 1
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy
In recent years, digital marketers have coined new terms such as “Moment marketing” and “Right-time marketing” that have transformed our perceptions of how and when we market to our consumers. According to eMarketer, Moment marketing refers to marketing delivered at the right time, but not always created in real-time. The main objective of Moment marketing
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