• Insights

    How I Won a Pizza Party Through Advocate Marketing

    According to CEB global, 57% of the buying process is done before a customer talks to a sales rep. Most of the research done prior to an actual sale is driven by company advocates or loyalists. Relying on “word-of-mouth marketing” and social media, companies can leverage existing customers, industry thought leaders and employees to market
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  • Insights

    A Day in the Life of an Affiliate Manager

    Have you ever wondered what it takes to be an affiliate manager? Well here’s a snapshot. We talked to Melissa “Pixels” Clarady, Affiliate Manager at Convert2Media, for insight into her day-to-day activities and what it takes to manage hundreds of different affiliates across the globe. In addition to learning how she juggles her various job
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  • Insights

    Data Driven Exercises To Help Manage Your Sales Team: Part 3

    The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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  • Insights

    Data Driven Exercises To Help Manage Your Sales Team: Part 2

    The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
    ...

  • Insights

    Data Driven Exercises To Help Manage Your Sales Team: Part 1

    The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
    ...

  • Insights

    Should Marketing Teams Have A Lead Quota For Sales?

    Does this conversation sound familiar?  Sales Rep:  “I’m not hitting my sales quota because marketing is not sending me enough leads!” Marketing Manager:  “Marketing has generated 30-40% of your lead flow, perhaps there are issues in closing those leads?” Sales Manager:  “The leads you are sending sales are not qualified leads to close!” In most
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