• Insights

    Knock, Knock. Who’s There? Analytics. Can I Come In?

    5 Reasons why every digital marketer should bring their analytics in-house with a SaaS Platform:

    1.    Gain valuable business insights
    2.    Save on 3rd party fees
    3.    Greater control on data, firsthand
    4.    Create a branded solution
    5.    Develop direct relationships

  • Insights

    Did You Know?

    A Quick Fact For Today!

    With a digital spend of $47 billion forecasted for 2014, there is no time like the present to start building your performance marketing program! Before you begin, make sure you have the proper technology in place and have built a strategy around that technology. If you want to measurably improve your ROI and optimize your marketing campaigns you will need real-time analytics, detailed reporting and accurate data to ensure your decision making is influencing your marketing investments for the better! Don't let 2014 pass you by! Create actionable and profitable KPI's to start seeing both short-term and long-term results across all of your performance marketing channels!

  • How-To

    The Story Behind The Numbers-Tracking The Lifetime Value Of A Customer

    Just for a moment let your mind escape to a world where everyone wore the same clothes, drove the same cars, listened to the same music, and had the same name. What are your thoughts? Personally, it sounds incredibly boring and lacking some serious innovation.  Creativity would suffer, life would become routine, and we would never have the opportunity to tell our own story.  There would be one story to tell and hundreds of millions of people it would apply to.  That is a lot of people to fit into a single book!

  • Insights

    The Evolution Of Analytics!

    Information can be referenced here! 

  • Insights

    Would You Mind Tracking That For Me?

    “5208…5209…5210…I made it…FINALLY…what a day!” I just reached the average steps estimated for women to walk in a single day. How do I know this? My nifty Nike Pedometer tracked my steps throughout the day and just displayed my results.

  • Insights

    The Ominous Omnichannel

    Last night for dinner I went to Blaze Pizza—my new favorite pizza joint. Why is it my favorite? It’s simple really—I am able to customize my pizza exactly the way I want it. It’s sort of like the Burger King “have it your way” on steroids. I am able to watch and instruct the “pizza artist” similar to how you would at Subway, except I don’t get stared down when I ask them to add more black olives.  In the end, I get exactly the pizza I want—the pizza I have convinced myself I deserve.

  • Insights

    Performance Marketing Defined!

    “What do you do for a living?” is probably one of the most frequently asked questions that new acquaintances, close friends, and family members ask me on a regular basis. It’s a very normal question to ask, but for those of us in the Performance Marketing industry, it is surprisingly difficult to answer without getting blank stares.

  • CAKE News

    CAKE Recaps LeadsCon NYC!

    Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.

  • Insights

    Unearthing Your Potential!

    Imagine you’re the parent of a 9th grader—you’re at that point in the parenting process where you’ve allowed your child a certain amount of autonomy and more often than not, your inquisition into their performance at school takes the form of “how are you doing in your algebra class?” To which they respond, “I am at the top of my class!”

  • CAKE News

    CAKE Makes Forbes “15 Marketing Softwares That Can Boost Your Business” List Today!

    Today is a good day...

    What an incredible achievement for CAKE as we made Forbes "15 Marketing Softwares That Can Boost Your Business" list!  With CAKE's accurate tracking technology and robust analytics, users are able to make real-time marketing decisions to help increase ROI and maximize efficiency. In an ever-evolving and innovative industry such as online advertising, finding a software solution that keeps you up to date on your marketing investments is of the utmost importance. Manage and control your campaigns at every level with total accuracy, 24/7 free support and uptime guarantees. Contact CAKE to learn more about powering your digital efforts!


  • Insights

    Product And Support-Finding The Right Balance

    Determining the right balance of product and support to take to market can be a daunting task for any organization that is looking to differentiate itself in a very competitive market.   Among the many factors to consider, there are some key ones to keep in mind.

  • CAKE News

    Derby Dapper-CAKE At The Del Mar Races!

    On Friday July 19th, the CAKE team along with some of our wonderful clients and partners headed down to the Del Mar Race tracks in San Diego for a day of horse racing, good laughs and great company! Opening day at the races took place this past Wednesday so we thought what better way to celebrate than to dress up in our finest derby attire. The gentlemen were adorned in fabulous checkered bowties while the ladies stayed classy with their over the top large brimmed hats. It was an amazing day of connecting with clients old and new and forming new partnerships. Everyone had a blast and made great memories!

  • How-To

    Addressing Bot Traffic by User Agent or ISP

    Bots.  They are a staple of the web these days.  Google uses them to crawl sites to judge relevancy for organic search (SEO) results.  Some other, more nefarious users utilize bots to drive up clicks in a fraudulent way to either hurt their competitors by increasing their costs or to generate additional revenue.  In any case, bots are an unwanted click in the performance marketing space due to the fact that it’s not a real user and it won’t convert.  These clicks cost money and they skew highly coveted stats such as Earnings per Click (EPC) and conversion rates, hurting reputations and business relationships along the way.

  • Insights

    Value in Technology

    “It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that's all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.” –John Ruskin

  • Insights

    Mobile Performance Marketing Is A Piece Of CAKE!

    Smartphones and tablets are here to stay and they’re clearly here to dominate the world.  Maybe phones haven’t become self-aware terminating machines [yet] but access to smart phones, and therefore mobile broadband, is reaching far beyond that of the lowly desktop computer that revolutionized our lives not so long ago.

  • Insights

    Getting The Most Out Of Onboarding And Training

    Changing platforms can be difficult. Luckily there's a team at CAKE to make things much easier. Advertisers, Networks, and Agencies all have one major thing in common. Finding a tracking platform supported by uptime guarantees to ensure their data is always in safe hands, is of the utmost importance.  Once you've found your perfect platform, you now need to learn how to use it, and not just use it…but really get the most out of it! This phase is commonly referred to as onboarding and training. During this stage all data will need to be transferred to the new platform, and all users will need to be trained on your new system.

  • Product Development

    Simplifying Exchange Rates And Currencies In CAKE

    Did you know CAKE has the ability to function in multiple currencies?  All currencies can be added into your CAKE instance, and exchange rates easily updated on the fly!  What does this mean for your business? Working with international advertisers, agencies, networks and publishers is now simplified as CAKE customers can both receive and send payments in any required currency.

  • CAKE News

    We Partner With The Industry’s Best

    Have you ever wondered what it takes to run a performance marketing program? If you have run a program before or have experience working within the digital marketing space you probably know it requires in-depth knowledge, diligence and the right tools to make it happen. BUT the payoff is rewarding!