Reclaim Accurate Measurement in the Age of Privacy

Nov 26

The General Data Protection Regulation (GDPR) and the upcoming California Consumer Privacy Act (CCPA) deadline have ushered in a new privacy landscape to marketing. It’s a shift that’s been brewing for some time, as consumers demand more control over their data. A poll conducted by Symantec revealed that 83% of internet users worldwide are concerned about their privacy. Another survey showed that 65% of consumers question how brands use their data.