• CAKE News

    Paul Wright Shares Expertise on How to Avoid Minefields in E-commerce Tracking and Attribution

    In today’s complex digital landscape, tracking and attribution can overwhelm e-commerce marketers. From “last click” to final conversion and all of the touch points along the way, how can marketers extract value from their campaigns and make intelligent decisions that will increase digital return on investments? CAKE’s Managing Director of Europe, Paul Wright, outlines three minefields
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  • CAKE News

    Letter from the CTO: CAKE for Networks Takes Affiliate Marketing to the Next Level

    Since its inception, CAKE has been committed to fostering innovation and growth in the affiliate industry. That quest continues… At the start of 2014 CAKE began an initiative to uplift our current platform and brand, and today we introduced a new release of CAKE for Networks. With this latest version, affiliate networks can access data-driven
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  • How-To

    How-to: Tracking Events Along the Customer Journey

    One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events. Like breadcrumbs left behind by people lost in the woods, events are the only way for advertisers and marketers alike to attribute a desired outcome back to its source.

  • CAKE News

    Performance Marketing: Why 2014 Looks Set to Trump 2013

    In 2014, the performance marketing industry has experienced rapid growth and shows no sign of slowing down. This concept has sparked a real paradigm shift of late as more companies are realizing the value of performance-based solutions.

  • CAKE News

    PerformanceIN: Mobile Performance Marketing

    Monitoring mobile marketing campaigns can be tricky. There is so much information to analyze, plus so many changing guidelines and restrictions on what methods can and cannot be used to track actions such as app installs, mobile user behaviors, etc. What is the best approach to capturing the insight most vital to understanding user engagement and the overall performance of mobile marketing campaigns?

    Find out here!

  • How-To

    Have You Ever Tried To Explain How Performance Marketing Works?

    For those individuals not quite familiar with the innovation of the digital landscape over the last few years this can be quite the challenge. In the simplest of terms here is how Performance Marketing works:

  • How-To

    Tips To Improve Your Affiliate Marketing Program!

    Have you ever struggled to make your affiliate program perform? Wondered why your affiliate program is under performing?  Why other affiliate marketing efforts are more profitable than others?  Why some marketers are making affiliate marketing work while others not?

  • Insights

    Performance Marketing Defined!

    “What do you do for a living?” is probably one of the most frequently asked questions that new acquaintances, close friends, and family members ask me on a regular basis. It’s a very normal question to ask, but for those of us in the Performance Marketing industry, it is surprisingly difficult to answer without getting blank stares.