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CAKE Q3 Product Update: What’s New, What’s Next
Let’s take a look at the latest news about the CAKE Idea Portal! Since Q2, over one third of CAKE clients are active participants in the customer community that collaborates on what’s next for the CAKE performance marketing software. The CAKE Idea Portal — which is where CAKE customers can share experiences, review customer feedback,
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Affiliate Marketing: An Ultimate Guide for 2021, Part 1
The basics: What is affiliate marketing Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the space or optimize their existing affiliate programs, CAKE has created the
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G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader
Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
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A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution
Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate program. Yet what exactly should you be looking for in the best software solution for your organization anyway? To help you answer this question, we have designed a simple affiliate marketing software checklist. The affiliate marketing software checklist is
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Spotlight Q&A Yoko Sasaki, CAKE’s Senior Engineer/Software Manager
June 23 is International Women in Engineering Day — an awareness campaign to raise the profile of women in engineering and focus attention on the amazing career opportunities available to females in this exciting industry. It celebrates the outstanding achievements of women engineers throughout the world. In this spotlight Q&A we celebrate our very own
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Using CAKE for Conversion Tracking with Shopify
When you’re running an ecommerce campaign on Shopify, success hinges on accurate measurement. You need to accurately track conversions so you can pay out affiliates based on your agreed upon terms. Whether you’re an affiliate network or an advertiser, follow these three best practices to integrate CAKE and Shopify tracking. Use CAKE’s Dynamic Click
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Spotlight Q&A With Chris Tradgett, CMO of Publisher Discovery, on New Partnership with CAKE
We are thrilled to announce our new partnership with Publisher Discovery. They are a leading SaaS platform that provides advertisers and networks with insights into more than 80 market verticals across 17 industries to help you discover new affiliate partners to expand your performance marketing program. Leveraging machine learning and artificial intelligence, the Publisher
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CAKE Q2 Product Update: What’s New, What’s Next
The CAKE Idea Portal is a customer community that brings customers together to collaborate on what’s coming next for the CAKE performance marketing software. Customers can search user feedback and submit their ideas, then vote on which product features will be built for an even better customer experience. Since Q1 almost a hundred new users
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Spotlight Q&A With Brad Shumard, CAKE’s Senior Product Manager
In this spotlight Q&A, we caught up with Brad Shumard, CAKE’s Senior Product Manager with over 12 years of experience in performance marketing. Here are some highlights from our conversation. What is your current role and tell us about your growth journey at CAKE? I am currently CAKE’s Senior Product Manager and focus on
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Maintaining Your Trust: CAKE Completes SOC Certifications
CAKE has reinforced the company’s commitment to its customers’ security by successfully achieving all applicable Service and Organization Control (SOC) certifications. A widely recognized auditing standard developed by the American Institute of Certified Public Accountants (AICPA), SOC compliance signifies CAKE’s ongoing dedication to ensure the safety of our customers’ data, enabling organizations to achieve excellence
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CAKE recognized as industry leader in the G2 Spring 2021 Grid® report
As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
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Podcast: Lead Distribution Trends and the Growth Potential For the UK Market
CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to discuss an important topic – lead distribution. The host, Michael Ferree, is a performance marketing leader with more than a decade of experience as a lead generator, lead buyer, and now the founder of Lead Generation World (LGW). LGW is
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5 Best Practices for Onboarding New Advertisers
Onboarding is a critical step in establishing a long-term relationship with new advertisers. You’re still working on earning their trust, business, and even potentially exclusivity at some point down the road. So put your best foot forward: show what you’re capable of, minimize potential hiccups, and create a positive onboarding experience that will set the
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Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE
Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
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5 CAKE Features to Streamline the Onboarding of New Affiliates
Let’s be real here: recruiting and onboarding new affiliates to your performance marketing program involves a lot of moving parts. You need to take care of paperwork, billing, training them on the program requirements, communicating expectations, and getting them access to the campaign assets they need so they can start right away—and the list goes
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Spotlight Q&A With Elizabeth D’Arcy-Potts, CAKE’s Managing Director, EMEA
In this spotlight Q&A, we caught up with Elizabeth D’Arcy-Potts, CAKE’s Managing Director of EMEA with over 15 years of experience in digital and affiliate marketing. Here are some highlights from our conversation. What is your role and tell us about your journey at CAKE? I am the Managing Director for CAKE EMEA, heading
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The New CAKE iOS Mobile App Is Live
We are thrilled to announce that we’ve officially launched a new iOS mobile app, the CAKE Dashboard, which is now available for download to all CAKE customers. While our traditional web interface is accessible on desktop and mobile browsers, the CAKE Dashboard iOS mobile app streamlines the process of running a performance marketing program by
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iOS 14: What this Means for Mobile Campaign Tracking in CAKE
Apple’s release of their new mobile operating system, iOS 14, includes a new consumer privacy setting that will change the future of mobile advertising. The new setting requires that all apps adhere to the AppTracking Transparency framework and require consumers to opt-in to the IDFA (Identifier for Advertisers). When a consumer opens an app for
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