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CAKE Founder & CTO, Dave Stewart, Talks CAKE with Performance Marketing Insider
CAKE Founder & CTO, Dave Stewart, talks CAKE with Heather Vale of Performance Marketing Insider at Leadscon Las Vegas 2015! Watch the video here!
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Compete Against Large Retailers: Choose the Right Affiliate Network
To help merchants figure out which network is for them, Website Magazine is sharing a few tips on what to look for in a network, as well as what merchants can do to make themselves more attractive to affiliate publishers; featuring CAKE’s very own Woo Song! Read the full article here.
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¡Adios Mobile World Congress! – Event Highlights
We made it! Mobile World Congress was four jam-packed days of mobile talk, innovation, networking and lots of walking. CAKE had a fantastic time meeting with our existing clients and partners as well as forming some great new relationships! This was our first time exhibiting at Mobile World Congress, and our already high expectations were greatly
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E-Commerce Marketing And Real-Time Analytics: Strategies For Success
CAKE Founder & CTO, Dave Stewart, shares his expertise in Retail Touchpoint’s Executive Viewpoint’s section. Read the full article here to gain valuable insight on how to incorporate real-time analytics into your e-commerce business’ marketing strategy.
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SXSW: It’s All About the Journey
This week we’re heading out to South by Southwest (SXSW) in Austin. As you probably know, SXSW brings a unique intersection of original music, independent films and emerging technologies. CAKE is excited to be part of this event, and will be taking stage at the Marketo SXSW Engagement Lounge on Saturday March 14 at noon
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White Paper: Mobile Tracking
While in-app tracking has been gaining popularity in recent years, many marketers have been slow to leverage the potential benefits it offers. This could be due to the fact that, over the past decade, many businesses initially created apps as a reaction to the influence and popularity of mobile devices. Many approached digital agencies with
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Cool New Technology Showcased at eTail West
The floor at eTail West 2015 was buzzing with the industry’s newest, cutting-edge vendors and we are grateful to Multichannel Merchant for naming us as one of the eTail exhibitors who stood out in the pack! Read the full article here!
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Mobile World Congress – Using Technology to Track Mobile Advertising
In early March, more than 85,000 mobile industry leaders are expected to come together in Barcelona for the 2015 Mobile World Congress, Europe’s largest event dedicated to mobile. Over the course of four days from March 2 to 5, attendees will get essential, in-depth industry insight, highlighting areas of growth and opportunity. CAKE is pleased
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CAKE Leadscon Preview: The Latest In Campaign Attribution
As little as two years ago, campaign attribution was in an entirely different place. Properly attributing conversions across multiple marketing channels was a huge, complex undertaking. Marketers had to spend a good deal of time in disparate systems, using complicated, labor-intensive methods to get what can only be described as an incomplete view of the
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Delving Into What’s Important to Today’s Retailers
Last week, the Digiday Retail Summit was held in beautiful Half Moon Bay, Calif. Since CAKE offers a number of solutions to help retailers with their performance marketing efforts, I set out to hear first hand what is important today to online retailers and their customers. Breaking Down Silos One of the biggest
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ASW 2015: The First Stepping-stone on our Journey to Another Successful Year
Well, that’s another Affiliate Summit West in the books. Everyone at CAKE had a fantastic time meeting with our existing clients and partners as well as fostering some great new relationships. Building on the successes of a very fruitful 2014, we set out to make ASW 2015 the first stepping-stone on our journey to another
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5 Ways To Stay Ahead Of The Marketing Technology Wave
Marketing technology is providing more diverse and varied opportunities to connect with customers and allowing for increasing levels of personalization and innovation. While these new opportunities can make marketing more complex, using technology to also harness data, measure digital advertising performance and quantify results will allow marketers to thrive in this dynamic environment. Santi Pierini,
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CAKE 2014 In Review: Movin’ On Up!
2014 has been a very exciting time at CAKE. We have grown by leaps and bounds in all facets of business, from customers, employees, partners and offices, to customer satisfaction, product offerings and revenue. As we look forward to continued success in 2015, all of us at CAKE want to pause for a moment to
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Will 2015 be the year ‘In-App Tracking’ goes mainstream?
By neglecting to track user activity beyond the initial download, marketers are losing out on valuable insights into user behaviour that can be used to optimise their future marketing spend. Elizabeth D’Arcy-Potts, Sales Director, Europe shares her thoughts with The Drum on why marketers need to be tracking their in-app activity. Read the full article
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In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds
As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own resources in-house and taking direct control of their online performance marketing. Paul Wright, Managing Director, Europe of CAKE shares his thoughts with Momentology on how marketers can
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How-to: Save Time This Holiday Season By Automating Your Product Feeds
It’s never too late in the season for retailers to create efficiency and reduce operating costs by automating holiday digital marketing campaigns. With just thirty-one short days in December to make 23.8% of their annual sales, retailers must take advantage of every moment they can. One of the Grinch-like thieves of time for retailers during
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White Paper: Transforming Big Data Into Smart Advertising Insights
Do you know where to invest your digital advertising resources to achieve the most impact? If you have trouble coming up with an answer, you are not alone. As the growth of internet usage, web-connected mobile devices and digital marketing channels have exploded, so too has the volume and complexity of information. In fact, data
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It’s That Time of Year Again: Using Voucher Codes to Drive Holiday Sales, Part 2
Retailers know that the holidays are the most important time of the year for their business, but many may not realize just how great a role voucher codes can play in driving sales during the holidays. Now is the perfect time to launch an effective holiday voucher code campaign. Here are quite a few sure-fire
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