• Insights

    Delving Into What’s Important to Today’s Retailers

    Last week, the Digiday Retail Summit was held in beautiful Half Moon Bay, Calif. Since CAKE offers a number of solutions to help retailers with their performance marketing efforts, I set out to hear first hand what is important today to online retailers and their customers.        Breaking Down Silos One of the biggest

  • How-To

    We’ve Got Your Future Covered!

    I love this time of year – fall weather, the Dodgers are in the playoffs, Halloween, Thanksgiving and the rest of the holidays are right around the corner.  All I need is my coffee in the iconic red Starbucks cup and I’m in full holiday swoon!

  • How-To

    Affiliate Portal UI Change To The Offer Screen

    Creating a better user experience through design is at the core of everything we build at CAKE.  We’re continually looking at ways to maximize the layout and design of every CAKE function.  With that in mind, we’re introducing some changes to the Affiliate Portal – Offer screen update, a new alert and time zone based reporting capability.