SXSW: It’s All About the Journey | CAKE Google+
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SXSW: It’s All About the Journey

This week we’re heading out to South by Southwest (SXSW) in Austin. As you probably know, SXSW brings a unique intersection of original music, independent films and emerging technologies.

CAKE is excited to be part of this event, and will be taking stage at the Marketo SXSW Engagement Lounge on Saturday March 14 at noon CT.  Speakers from Marketo, The Economist, Kaiser Permanente and MyFitnessPal will also be on hand to present at the Lounge throughout the weekend and Monday. All sessions take place at the Vulcan Gas Company, located at 418 E. 6th Street in historic downtown Austin, Texas. Sponsors include CAKE, Hootsuite, InsideView, Jive Software and Optimizely. Reserve a spot to join CAKE and other sponsors in the Lounge by clicking here. I’ll be leading a session titled Marketing to the Multi-channel Consumer – It’s All About the Journey. Here’s a snapshot of what you’ll learn….

The Real Problems Marketers Face

In a world awash in content and a multitude of channels to view this content on, today’s consumers are increasingly hard to pin down. The consumer’s journey to a conversion matters as much as the destination for digital marketers who care about maximizing loyalty, ROI and lifetime customer value. The person who sees an ad on social media during their morning commute and another on a desktop at work may not make a purchase until they are tucked in bed with a tablet at night. Which channel gets credit for the sale?

Considering all of the consumers that interact with your marketing across multiple channels on a regular basis, can you easily pinpoint which of these customers are the most valuable? Without the proper technology in place to track each channel at a granular level, marketers are faced with fragmented and inaccurate data that might leave them feeling confused when it comes to making decisions regarding their digital spend.

Learn how marketers overcome the challenges of dealing with fragmented tools, data silos, no real customer lifetime value and the inability to measure cross-channel attribution in this live session! RSVP today to reserve your spot.