Will 2015 be the year ‘In-App Tracking’ goes mainstream? | CAKE Google+
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Will 2015 be the year ‘In-App Tracking’ goes mainstream?

By neglecting to track user activity beyond the initial download, marketers are losing out on valuable insights into user behaviour that can be used to optimise their future marketing spend.

Elizabeth D’Arcy-Potts, Sales Director, Europe shares her thoughts with The Drum on why marketers need to be tracking their in-app activity. Read the full article on The Drum.