White Paper: Transforming Big Data Into Smart Advertising Insights

by Garth Harris | Dec 11 | Blog, Insights

Do you know where to invest your digital advertising resources to achieve the most impact? If you have trouble coming up with an answer, you are not alone.

As the growth of internet usage, web-connected mobile devices and digital marketing channels have exploded, so too has the volume and complexity of information. In fact, data production will be 44 times greater in 2020 than it was in 2009.

Fortunately, there is sophisticated tracking technology to keep up with the amount and speed of available data to make intelligent decisions. The performance marketing industry has pioneered many innovative solutions and best practices in this area. These lessons learned can be applied across the broader digital advertising landscape to accurately track performance, and ultimately, maximize the impact of marketing spend.

Learn more from CAKE in our new white paper, Transforming Big Data Into Smart Advertising Insight.

Author

Garth Harris

As COO of the Affiliate Marketing Group, Garth's focus is to drive growth and adoption through the marketing and product teams while providing excellent customer service within the onboarding and support departments. During his 15 years in the affiliate marketing industry, Garth has held a wide range of roles, from client services manager to senior director of product engineering and, most recently, general manager at CAKE. These experiences have helped him build a deep understanding of his customers and their businesses. Outside of work, Garth is happiest behind a grill or at the beach with his family.