White Paper: Mobile Tracking - CAKE Google+
Request a Demo

Integrated Solutions to Grow with Your Business

CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

Affiliate Marketing

Manage and measure partner performance with precision for improved profit margins.

Learn More

Lead Generation

Collect, validate and distribute leads in real-time for maximum profitability.

Learn More

MultiChannel Marketing

Measure channel performance using multitouch attribution, for ROAS optimization.

Learn More

Readily integrate with 3rd-party systems or access 24/7 support.

Integrations Support

White Paper: Mobile Tracking

mobile app tracking

While in-app tracking has been gaining popularity in recent years, many marketers have been slow to leverage the potential benefits it offers. This could be due to the fact that, over the past decade, many businesses initially created apps as a reaction to the influence and popularity of mobile devices. Many approached digital agencies with a brief that amounted to little more than “we need to get an app out there,” without truly stopping to consider why they were doing it or what role the app would play in the company’s wider marketing strategy.

As a result of this approach, user downloads of the app became the key metric used to measure the success of the whole project. Lots of downloads means lots of happy users, right?


Recent research found that more than 25% of all apps are only ever opened once after download. By failing to distinguish between these one-time users and those who go on to make regular use of the app, marketers are missing out on golden opportunities to gain commercially valuable information to optimize their campaigns and spending.

Our new white paper, “Addressing the Mobile Tracking Challenge: Marketing in Perpetual Movement,” provides further insights into emerging challenges and trends, as well as best practices for those aiming to monetize the incredible potential of mobile app tracking techniques. Download the whitepaper here.