In-House & Outsourced Affiliate Marketing: Google+
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CAKE’s powerful SaaS solution will bring clarity to your performance marketing campaigns and empower you with the insights to make intelligent marketing decisions.

Affiliate Marketing

Manage and measure partner performance with precision for improved profit margins.

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Lead Generation

Collect, validate and distribute leads in real-time for maximum profitability.

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MultiChannel Marketing

Measure channel performance using multitouch attribution, for ROAS optimization.

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In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds

As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own resources in-house and taking direct control of their online performance marketing.

Paul Wright, Managing Director, Europe of CAKE shares his thoughts with Momentology on how marketers can gain a complete multichannel picture of the consumer journey and builds a case for both approaches and looks at whether there’s a third way forward. Read the full article on Momentology.