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Webinar: How to Successfully Map the Customer Journey
Now, more than ever, digital marketers are being held accountable for consistently innovating and steering their organizations through a rapidly evolving marketing landscape. It’s a challenging task.
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CAKE Gets High Marks in Recent Customer Satisfaction Survey
With availability and reliability as two pillars of CAKE’s DNA, we pride ourselves on our approach to service. So, we were pleased to find that a high percentage of our long-term customers give CAKE’s account management and technical support teams high marks.
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eM+C: Understanding Mobile Engagement
As the mobile channel evolves, advertisers are quickly recognizing that engagement is the new mantra for the most successful and profitable mobile app advertisers. In a recent eM+C article, Michael Wong outlines some key best practices for moving beyond downloads to measure and understand engagement.
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Performance Marketing: Why 2014 Looks Set to Trump 2013
In 2014, the performance marketing industry has experienced rapid growth and shows no sign of slowing down. This concept has sparked a real paradigm shift of late as more companies are realizing the value of performance-based solutions.
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PerformanceIN: Mobile Performance Marketing
Monitoring mobile marketing campaigns can be tricky. There is so much information to analyze, plus so many changing guidelines and restrictions on what methods can and cannot be used to track actions such as app installs, mobile user behaviors, etc. What is the best approach to capturing the insight most vital to understanding user engagement and the overall performance of mobile marketing campaigns?
Find out here!
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Performance Marketing Insider: Interview with Jeff McCollum (Part Two)
In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE.
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Performance Marketing Insider: Interview with Jeff McCollum (Part One)
In this first part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about how the platform provides an invaluable suite of tools for performance marketers.
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CAKE Recaps LeadsCon NYC!
Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.
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CAKE Makes Forbes “15 Marketing Softwares That Can Boost Your Business” List Today!
Today is a good day...
What an incredible achievement for CAKE as we made Forbes "15 Marketing Softwares That Can Boost Your Business" list! With CAKE's accurate tracking technology and robust analytics, users are able to make real-time marketing decisions to help increase ROI and maximize efficiency. In an ever-evolving and innovative industry such as online advertising, finding a software solution that keeps you up to date on your marketing investments is of the utmost importance. Manage and control your campaigns at every level with total accuracy, 24/7 free support and uptime guarantees. Contact CAKE to learn more about powering your digital efforts!
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Derby Dapper-CAKE At The Del Mar Races!
On Friday July 19th, the CAKE team along with some of our wonderful clients and partners headed down to the Del Mar Race tracks in San Diego for a day of horse racing, good laughs and great company! Opening day at the races took place this past Wednesday so we thought what better way to celebrate than to dress up in our finest derby attire. The gentlemen were adorned in fabulous checkered bowties while the ladies stayed classy with their over the top large brimmed hats. It was an amazing day of connecting with clients old and new and forming new partnerships. Everyone had a blast and made great memories!
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High Availability With A Hosted SaaS Solution
In a real-time, extremely demanding industry like ours, time very truly is money. For CAKE, a service interruption would not only carry the universal reputation degradation that would affect any other online service, but would also manifest in quantifiable dollars lost.
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Get To Know CAKE’s Business Development Rep Jodi!
At CAKE, we love our team, our technology and our customers. We have an incredibly passionate group dedicated to making the CAKE customer experience wonderful. We thought it was about time we start introducing you to our valuable members. Meet Jodi, a dedicated CAKE Business Development Manager who has been with the company for over four years! To find out more about her CAKE experience and what it is like working at CAKE, please read on!
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Whatever It Takes, To Get CAKE!
About a year and a half ago, Jeff McCollum proposed a crazy idea to me to move to London and start a team. At the time, my wife and I were in a great position to do whatever we wanted. We were (well, still are) young, without any kids to pull out of schools and up for the adventure. Let’s move to London!
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We Partner With The Industry’s Best
Have you ever wondered what it takes to run a performance marketing program? If you have run a program before or have experience working within the digital marketing space you probably know it requires in-depth knowledge, diligence and the right tools to make it happen. BUT the payoff is rewarding!
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And The Winner Is…
CAKE has just returned from the Performance Marketing Awards in London hosted by PerformanceIN.com formerly known as A4U. It was an evening well spent recognizing the major participants within the Performance Marketing Space worthy of praise for their achievements in the past year.
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Ignorance and the Blurred Lines of Performance Marketing
MD of CAKE, Jeff McCollum, gives his thoughts on performance marketing, certain terminology and opportunities within the growing industry...
Many brands, and even people within the performance marketing industry, have a lack of understanding regarding the concept – according to US-founded company CAKE’s boss.
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Find out why Clickbooth selected Cake Marketing…
Murray Newlands of Performance Marketing Insider interviews Erin Cigich, President of Clickbooth on why they decided to switch to the Cake Marketing tracking and analytics platform and what benefits they have seen as a result. Also find out what is going on with Clickbooth as we round out the year! Great Interview!
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Cake…The Way I See It!
There is no Dummies Guide to Affiliate Marketing. I know this because I frantically searched the Internet for one after my first day as an intern at CAKE. What was I getting myself into? My expectations for my experience this summer were to run a few social media projects and file papers at a marketing company that did something involving tracking internet ads. Instead, I was thrown headfirst into the fast-paced, exciting world of CAKE.