• How-To

    LeadGen Is A Piece Of CAKE!

    As a previous trainer, I tend to be a bit fanatical about the capabilities of CAKE.  Not only is CAKE an extremely powerful Affiliate Network and Agency platform, we also excel at lead gen.  CAKE’s heart and soul has always been in lead gen and we’ve been providing our customers with the most powerful and innovative technology since we opened our doors. 

  • CAKE News

    Whatever It Takes, To Get CAKE!

    About a year and a half ago, Jeff McCollum proposed a crazy idea to me to move to London and start a team.  At the time, my wife and I were in a great position to do whatever we wanted.  We were (well, still are) young, without any kids to pull out of schools and up for the adventure.  Let’s move to London!

  • How-To

    How To Handle International Offers In Cake!

    Cake has a clever and efficient way of handling International Offers. If you have an International Offer that shares the same Creatives, the setup listed below will allow you to accomplish the following:

    Provide your Advertiser with only ONE Conversion Pixel
    Provide your Affiliate with only ONE Tracking Link
    Create only ONE offer in Cake

  • How-To

    How To Get The Most Out Of Your Training

    Networks, Advertisers and Affiliate Marketing companies all have one thing in common; they love transitioning to a new tracking platform as much as they love hitting themselves with a hammer. Changing tracking platforms ensues immense anxiety and fear. If worrying about losing traffic, contacts, creatives and time doesn't kill you, learning an entirely new system just might push you over the edge. That is, unless, you're training with Cake.