PerformanceIN: Mobile Performance Marketing - CAKE Google+
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PerformanceIN: Mobile Performance Marketing

Monitoring mobile marketing campaigns can be tricky. There is so much information to analyze, plus so many changing guidelines and restrictions on what methods can and cannot be used to track actions such as app installs, mobile user behaviors, etc. What is the best approach to capturing the insight most vital to understanding user engagement and the overall performance of mobile marketing campaigns?

Find out here!