eM+C: Understanding Mobile Engagement - CAKE Google+
Request a Demo

Integrated Solutions to Grow with Your Business

CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

Affiliate Marketing

Manage and measure partner performance with precision for improved profit margins.

Learn More

Lead Generation

Collect, validate and distribute leads in real-time for maximum profitability.

Learn More

MultiChannel Marketing

Measure channel performance using multitouch attribution, for ROAS optimization.

Learn More

Readily integrate with 3rd-party systems or access 24/7 support.

Integrations Support

eM+C: Understanding Mobile Engagement

As the mobile channel evolves, advertisers are quickly recognizing that engagement is the new mantra for the most successful and profitable mobile app advertisers. In a recent eM+C article, Michael Wong outlines some key best practices for moving beyond downloads to measure and understand engagement.

  • Define what successful “engagement” means. Clearly define the actions that create value for your brand and each event leading to up to it.
  • Track events. In-app “events,” such as log-ins, game plays, clicks, social media shares, purchases and other actions taken within the app.
  • Find the right balance. The best performing apps strike the right balance between quantity (downloads) and quality (attracting top notch users).

Read the full article here.