eM+C: Understanding Mobile Engagement | CAKE Google+
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eM+C: Understanding Mobile Engagement

As the mobile channel evolves, advertisers are quickly recognizing that engagement is the new mantra for the most successful and profitable mobile app advertisers. In a recent eM+C article, Michael Wong outlines some key best practices for moving beyond downloads to measure and understand engagement.

  • Define what successful “engagement” means. Clearly define the actions that create value for your brand and each event leading to up to it.
  • Track events. In-app “events,” such as log-ins, game plays, clicks, social media shares, purchases and other actions taken within the app.
  • Find the right balance. The best performing apps strike the right balance between quantity (downloads) and quality (attracting top notch users).

Read the full article here.