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CAKE 2014 In Review: Movin’ On Up!
2014 has been a very exciting time at CAKE. We have grown by leaps and bounds in all facets of business, from customers, employees, partners and offices, to customer satisfaction, product offerings and revenue. As we look forward to continued success in 2015, all of us at CAKE want to pause for a moment to
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Will 2015 be the year ‘In-App Tracking’ goes mainstream?
By neglecting to track user activity beyond the initial download, marketers are losing out on valuable insights into user behaviour that can be used to optimise their future marketing spend. Elizabeth D’Arcy-Potts, Sales Director, Europe shares her thoughts with The Drum on why marketers need to be tracking their in-app activity. Read the full article
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In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds
As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own resources in-house and taking direct control of their online performance marketing. Paul Wright, Managing Director, Europe of CAKE shares his thoughts with Momentology on how marketers can
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Three Steps to Mastering Mobile Marketing
As consumers spend more time on mobile devices it would make sense for advertisers to spend more on mobile advertising. However, statistics show that increases in mobile advertising spending are not keeping up with total media usage. In fact, Mary Meeker’s 2014 Internet Trends Report states that consumers spend 20% of their total media time
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Performance Marketing: 4 Key Metrics For Brands
While there are many data points that brands can track, there are four key performance marketing metrics that are essential in determining how campaigns are performing, how digital marketing spend can be optimized, and the overall success or failure of a brand’s digital marketing efforts. Santi Pierini, President of CAKE shares with Momentology his insights
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Ad:tech NY Video Interview: Digital marketing trends and challenges
CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on: Rising marketing accountability expectations of CMOs and the pressures they face Next big trends in the industry Challenges marketers face when collecting and analyzing marketing data Takeaways from the joint session with Marketo on merging customer acquisition
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Ad:tech NY: Session Recap and Photos from the Event
Ad:tech New York: We came, we spoke and we had a sweet time! Last week, the Javits Center in New York City was buzzing with innovative thinkers from all over the world. Leaders from all facets of digital marketing came together to exchange ideas and connect face-to-face with like ad-tech visionaries. Team members from CAKE
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CAKE UK Soiree Celebrates Product and Rebrand Launch!
CAKE UK kicked off the launch of our two newest products and company rebrand with a celebration at the Century Club in Soho on October 2nd! As the disco ball gleamed, champagne flowed, and enthusiastic chatter filled the room, the excitement was contagious among the UK’s leading industry professionals present at the soiree. For more
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Upcoming Events: Ad:tech London, PMI London
We’re pleased to be exhibiting at this year’s Ad:tech and Performance Marketing Insights (PMI) London, two of Europe’s largest media, digital and performance marketing events! With CAKE, marketers can track, attribute and optimise multi-channel campaigns and reach the full potential of their digital ad spend. Let’s get together at Ad:tech on the 21-22 October and PMI
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How to Address the Increasing Pressures of Tracking Online Ad Spend
Today CMOs are being held accountable more than ever before to make informed data-driven decisions. Yet not enough of them have access to tools and data that help them make intelligent marketing decisions to justify costs, measure results and optimize digital spend. Paul Wright, Managing Director Europe at CAKE shares his “need-to-know” points with The Drum on
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Paul Wright Shares Expertise on How to Avoid Minefields in E-commerce Tracking and Attribution
In today’s complex digital landscape, tracking and attribution can overwhelm e-commerce marketers. From “last click” to final conversion and all of the touch points along the way, how can marketers extract value from their campaigns and make intelligent decisions that will increase digital return on investments? CAKE’s Managing Director of Europe, Paul Wright, outlines three minefields
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CAKE for Advertisers Launches at Shop.org Summit
Held annually, the Shop.org Summit brings together digital and multi-channel retailers to discover new trends, get actionable takeaways and build relationships with colleagues and vendors. According to Gartner, global ad revenue expenditures are projected to increase 5.3% reaching $532 billion by the year’s end. Global ad revenue continues to grow in 2014, fueling investments in data-driven advertising
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Letter from the CTO: CAKE for Networks Takes Affiliate Marketing to the Next Level
Since its inception, CAKE has been committed to fostering innovation and growth in the affiliate industry. That quest continues… At the start of 2014 CAKE began an initiative to uplift our current platform and brand, and today we introduced a new release of CAKE for Networks. With this latest version, affiliate networks can access data-driven
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Recent Happenings: CAKE Goes to DMEXCO
Europe’s largest digital marketing conference, DMEXCO (short for Digital Marketing Exposition and Conference), held in Cologne, Germany opened its doors last week to more attendees and exhibitors since its inception. With 30,000 attendees, 800 exhibitors and 400 industry speakers, DMEXCO is the ideal forum to share emerging digital solutions and trends in the ad tech
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Join CAKE and 20,000 Marketers at Marketo’s Virtual Event
Are you ready for the marketing event of the year? Get expert advice to help meet your company's marketing objectives at Marketers First, a virtual event hosted by Marketo.
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In the News: Website Magazine Article on Real-Time Analytics
Dave Stewart, CAKE's EVP of Technology, shares his insights in the Website Magazine byline article "The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers."
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Paul Wright, MD Europe at CAKE – Shares Insights with PerformanceIN
PerformanceIN's ‘Profile: A Day in the Life of’ takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. In this edition CAKE's Paul Wright is featured.
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Attribution: It’s All About the Journey
When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates.