Ad:tech New York: We came, we spoke and we had a sweet time!
Last week, the Javits Center in New York City was buzzing with innovative thinkers from all over the world. Leaders from all facets of digital marketing came together to exchange ideas and connect face-to-face with like ad-tech visionaries.
Team members from CAKE New York and Newport Beach attended the show, reuniting with customers, Zeta Interactive, Local.com, Fosina Marketing Group and Fluent, presenting with our partner, Marketo, meeting with press and analysts and fostering new relationships with industry professionals.
The think:tech session, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey, with Marketo’s Mike Stocker and Santi Pierini of CAKE drew the largest crowd of the show! The two leaders gave best practices on how to effectively acquire, engage and measure success across multiple touchpoints along the customer journey.
Additionally, the session hit on how complementary tracking and marketing automation tools, like CAKE and Marketo, when combined, provide unrivaled insight into the customer journey from acquisition through retention and growth.
Download the complete slides from the presentation, here.
As always, the CAKE team had a blast at ad:tech NY and we are looking forward to ad:tech SF in 2015! You can now follow all our fun events and company happenings on our Instagram at CAKE_Marketing.
Did you know that CAKE opened up a new office in New York? We are at 79 Madison Ave. Suite 482, and can be reached directly at (888) 238-0801. Come visit the CAKE NY team today!
Watch the All Voices video interview with Santi Pierini on digital marketing trends and challenges.