Ad:tech NY Video Interview: Digital marketing trends and challenges - CAKE Google+
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Ad:tech NY Video Interview: Digital marketing trends and challenges

CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on:

[list]
  • Rising marketing accountability expectations of CMOs and the pressures they face
  • Next big trends in the industry
  • Challenges marketers face when collecting and analyzing marketing data
  • Takeaways from the joint session with Marketo on merging customer acquisition and engagement
[/list]

Watch the video interview covered by All Voices.


Download the complete slide deck from the joint think:tech presentation with Marketo, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey

See more about CAKE at ad:tech NY.