CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on:
- Rising marketing accountability expectations of CMOs and the pressures they face
- Next big trends in the industry
- Challenges marketers face when collecting and analyzing marketing data
- Takeaways from the joint session with Marketo on merging customer acquisition and engagement
Watch the video interview covered by All Voices.
Download the complete slide deck from the joint think:tech presentation with Marketo, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey
See more about CAKE at ad:tech NY.
As COO of the Affiliate Marketing Group, Garth's focus is to drive growth and adoption through the marketing and product teams while providing excellent customer service within the onboarding and support departments. During his 15 years in the affiliate marketing industry, Garth has held a wide range of roles, from client services manager to senior director of product engineering and, most recently, general manager at CAKE. These experiences have helped him build a deep understanding of his customers and their businesses. Outside of work, Garth is happiest behind a grill or at the beach with his family.
