CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on:
- Rising marketing accountability expectations of CMOs and the pressures they face
- Next big trends in the industry
- Challenges marketers face when collecting and analyzing marketing data
- Takeaways from the joint session with Marketo on merging customer acquisition and engagement
Watch the video interview covered by All Voices.
Download the complete slide deck from the joint think:tech presentation with Marketo, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey