How to Address the Increasing Pressures of Tracking Online Ad Spend
Today CMOs are being held accountable more than ever before to make informed data-driven decisions. Yet not enough of them have access to tools and data that help them make intelligent marketing decisions to justify costs, measure results and optimize digital spend.
Paul Wright, Managing Director Europe at CAKE shares his “need-to-know” points with The Drum on marketing intelligence, associated pressures with it and the challenges ahead for CMOs and brand advertisers who need to make sense of marketing data in this chaotic environment. Read the full article at The Drum.