Hollie Nishikawa, Author at CAKE Google+
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      Disrupt, Innovate and Engage – What Marketers Should Focus On

      The theme for Marketo’s Marketing Nation Summit “Inspiration in the Nation” was just that – inspiring. A bustling exhibit hall was filled with over 6,000 B2B and B2C digital marketers looking to expand their grasp on the digital ecosystem. Over 100 live sessions featured insightful commentary, plus there were keynotes from Arianna Huffington, Phil Fernandez
      ...

      Hollie NishikawaApr 159 Minute Read
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      CMO Roundtable at SXSW – How Top Marketers Are Rethinking Their Strategies

      “Marketing has changed more in the past five years than in the past 500,” said Chief Marketing Officer of Marketo, Sanjay Dholakia at SXSW session, The Next Era of Marketing: Engagement. We are entering into a new age of marketing, one in which marketers are facing steep technology learning curves, rising expectations to drive revenue, as well as
      ...

      Hollie NishikawaMar 185 Minute Read
    • CAKE News

      Ad:tech NY: Session Recap and Photos from the Event

      Ad:tech New York: We came, we spoke and we had a sweet time! Last week, the Javits Center in New York City was buzzing with innovative thinkers from all over the world. Leaders from all facets of digital marketing came together to exchange ideas and connect face-to-face with like ad-tech visionaries. Team members from CAKE
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      Hollie NishikawaNov 122 Minute Read
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      Join CAKE and 20,000 Marketers at Marketo’s Virtual Event

      Are you ready for the marketing event of the year? Get expert advice to help meet your company's marketing objectives at Marketers First, a virtual event hosted by Marketo.

      Hollie NishikawaSep 42 Minute Read
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