Letter from the CTO: CAKE for Networks Takes Affiliate Marketing to the Next Level

by | Sep 29 | Blog, CAKE News

Since its inception, CAKE has been committed to fostering innovation and growth in the affiliate industry. That quest continues…

At the start of 2014 CAKE began an initiative to uplift our current platform and brand, and today we introduced a new release of CAKE for Networks. With this latest version, affiliate networks can access data-driven insights easier and faster. CAKE once again takes performance marketing to the next level with advanced features for tracking, attribution and optimization.

Thank you for your continued support and confidence!

Sincerely,

Dave Stewart

Founder/CTO – CAKE

To learn more about the new and updated features of CAKE for Networks, click here.

Author

Garth Harris

Garth Harris

As COO of the Affiliate Marketing Group, Garth's focus is to drive growth and adoption through the marketing and product teams while providing excellent customer service within the onboarding and support departments. During his 15 years in the affiliate marketing industry, Garth has held a wide range of roles, from client services manager to senior director of product engineering and, most recently, general manager at CAKE. These experiences have helped him build a deep understanding of his customers and their businesses. Outside of work, Garth is happiest behind a grill or at the beach with his family.

Related Articles

From Setup to Success Best Practices Video Series
Jun 10 2026

[Video] From Setup to Success: Clickless Postback Tracking

Garth Harris, COO of CAKE and TUNE, sits down with Luke Kadillak,...
Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision
Jun 08 2026

CAKE and TUNE: Your Foundation for Partnership Growth

The future of affiliate marketing is built on confidence. CAKE and...
Increase AI Brand Mentions with Your Affiliate Program
Jun 04 2026

For More Brand Mentions in AI Search, Your Affiliate Program Is a Good Place to Start

AI-generated search results have changed how brands get discovered....
CAKE at Affiliate Summit West 2026
Mar 16 2026

Building Better Connections at Affiliate Summit West 2026

Connection was the word of the week at ASW26, and a constant theme...
new advertisers
Feb 18 2026

5 Best Practices for Onboarding New Advertisers

Onboarding is a critical step in establishing a long-term...
2025 Year in review - CAKE Product Updates
Dec 09 2025

Year in Review: 2025 Product Updates

As we wrap up the year, we want to take a moment to thank our...
Affiliate Referral Program
Nov 27 2025

Turbocharge Revenue and Partnerships With an Affiliate Referral Program

Discover how to boost revenue and partnerships with an affiliate...
Batch Processing
Nov 06 2025

Streamline Link Generation and Data Cleanup with New Batch Actions in CAKE

New in CAKE: Two bulk actions, Batch Link Generation and Batch Data...
Garth Harris at the Sip & Send happy hour at ASE 2025, hosted by CAKE and TUNE
Oct 21 2025

Affiliate Summit in 2025: A Recap and Look Ahead

Garth Harris provides his first write-up of an Affiliate Summit...
Email Marketing - Why It Belongs in Your Affiliate Program
Sep 24 2025

7 Reasons Email Marketing Rocks for Affiliate Programs

Email marketing is a fundamental part of strategic affiliate...