In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE. Discover how it’s been made simpler than CAKE for the individual user, taking away the tools designed for larger-volume enterprises while still leaving what you need, including scalability, reliability and reporting, at an attractive price. Find out who cupCAKE is designed for and how you can use it in your business. Whether you’re a product owner or an affiliate marketer, cupCAKE has features and benefits that you can’t find anywhere else. Even if you’ve never considered a system like this before, Jeff explains how it can fit into and enhance your current business model, saving you time and ultimately money.