In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE. Discover how it’s been made simpler than CAKE for the individual user, taking away the tools designed for larger-volume enterprises while still leaving what you need, including scalability, reliability and reporting, at an attractive price. Find out who cupCAKE is designed for and how you can use it in your business. Whether you’re a product owner or an affiliate marketer, cupCAKE has features and benefits that you can’t find anywhere else. Even if you’ve never considered a system like this before, Jeff explains how it can fit into and enhance your current business model, saving you time and ultimately money.
Performance Marketing Insider: Interview with Jeff McCollum (Part Two)
Author
Garth Harris
As COO of the Affiliate Marketing Group, Garth's focus is to drive growth and adoption through the marketing and product teams while providing excellent customer service within the onboarding and support departments. During his 15 years in the affiliate marketing industry, Garth has held a wide range of roles, from client services manager to senior director of product engineering and, most recently, general manager at CAKE. These experiences have helped him build a deep understanding of his customers and their businesses. Outside of work, Garth is happiest behind a grill or at the beach with his family.









