Murray Newlands of Performance Marketing Insider interviews Erin Cigich, President of Clickbooth on why they decided to switch to the Cake Marketing tracking and analytics platform and what benefits they have seen as a result. Also find out what is going on with Clickbooth as we round out the year! Great Interview!
As COO of the Affiliate Marketing Group, Garth's focus is to drive growth and adoption through the marketing and product teams while providing excellent customer service within the onboarding and support departments. During his 15 years in the affiliate marketing industry, Garth has held a wide range of roles, from client services manager to senior director of product engineering and, most recently, general manager at CAKE. These experiences have helped him build a deep understanding of his customers and their businesses. Outside of work, Garth is happiest behind a grill or at the beach with his family.
