Now, more than ever, digital marketers are being held accountable for consistently innovating and steering their organizations through a rapidly evolving marketing landscape. It’s a challenging task.
One strategy used by savvy marketers to help navigate through this dynamic environment is to pay close attention to the customer journey. However, the customer journey has transitioned from campaign-based acquisition to the total experience – from awareness, to purchase, usage and renewals.
Are you providing your customers with the best experience possible from beginning to end? Find out more.
Join CAKE, Marketo and Tealium on Tuesday, July 8 at 10 AM PT/ 1 PM ET for a free webinar titled, “ The Customer Journey – From Acquisition to Renewals.” Sign up here.