Performance Marketing: Why 2014 Looks Set to Trump 2013

by Garth Harris | Jun 9 | CAKE News

In 2014, the performance marketing industry has experienced rapid growth and shows no sign of slowing down. This concept has sparked a real paradigm shift of late as more companies are realizing the value of performance-based solutions. The backbone to this revolutionary model is deep-seeded in the technology, something we pride ourselves on here at CAKE. During the past year alone affiliate marketing and lead generation ad spend increased by 15% compared to 2012! While this is all great news relating to the industry, we must not keep our cards close to our chest, but rather keep highlighting the developments and achievements performance marketing has brought. Get the whole scoop from Jeff McCollum, founder and president of CAKE, to learn more about trends in the performance marketing space.

Author

Garth Harris

As COO of the Affiliate Marketing Group, Garth's focus is to drive growth and adoption through the marketing and product teams while providing excellent customer service within the onboarding and support departments. During his 15 years in the affiliate marketing industry, Garth has held a wide range of roles, from client services manager to senior director of product engineering and, most recently, general manager at CAKE. These experiences have helped him build a deep understanding of his customers and their businesses. Outside of work, Garth is happiest behind a grill or at the beach with his family.