-
Best Practices for Sales and Client Success: Q&A With Garth Harris
As CAKE’s Vice President of Operations and with almost a decade of experience in the performance marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
... -
In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
... -
NA MA STE! As They Say In India…
Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
... -
Performance Marketing Glossary (InfoGraphic)
The Performance Marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood. Even common terms can have various meanings, depending on who you are talking to. It can even seem that the term, Performance Marketing
... -
4 Tips to Jumpstart an Affiliate Marketing Program
Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic boost the performance of digital advertising through the ability to definitively track ROI for those offers. Recognizing the benefit of these programs, marketers are increasing their affiliate spend. In fact, Forrester Research forecasts U.S. affiliate marketing spending will increase by a compounded
... -
IAB Performance Marketing Seminar – The key take aways you need to know!
Yesterday saw the IAB’s annual Performance Marketing Seminar take place, with a line up of industry experts from BT, Trade Doubler, Affiliate Window, Affilinet, Legal and General, Tesco and our very own European Managing Director, Paul Wright. The session was filled with insights from all angles: the brand, agency, network and of course, technology perspective. If you
... -
What is a dynamic click pixel?
Co-authored by Woo Song As CAKE product engineers, customers often ask us, “How do I get up and running?” We tell them that it all starts with the pixel, an essential element for modern tracking capabilities. By using the latest in pixel technology, customers can not only get up and running quickly, but can gain deep
... -
Compete Against Large Retailers: Choose the Right Affiliate Network
To help merchants figure out which network is for them, Website Magazine is sharing a few tips on what to look for in a network, as well as what merchants can do to make themselves more attractive to affiliate publishers; featuring CAKE’s very own Woo Song! Read the full article here.
-
5 Reasons to Add Email to Your Affiliate Program
Guest blog post written by Morgan Simon, UnsubCentral Marketing Manager. We may be a little biased, but here at UnsubCentral we love email. Our team has many years of experience in the affiliate marketing industry and has worked with hundreds of clients on how to remain compliant while running successful email programs. Below are 5
... -
ASW 2015: The First Stepping-stone on our Journey to Another Successful Year
Well, that’s another Affiliate Summit West in the books. Everyone at CAKE had a fantastic time meeting with our existing clients and partners as well as fostering some great new relationships. Building on the successes of a very fruitful 2014, we set out to make ASW 2015 the first stepping-stone on our journey to another
... -
CAKE 2014 In Review: Movin’ On Up!
2014 has been a very exciting time at CAKE. We have grown by leaps and bounds in all facets of business, from customers, employees, partners and offices, to customer satisfaction, product offerings and revenue. As we look forward to continued success in 2015, all of us at CAKE want to pause for a moment to
... -
In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds
As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own resources in-house and taking direct control of their online performance marketing. Paul Wright, Managing Director, Europe of CAKE shares his thoughts with Momentology on how marketers can
... -
Performance Marketing: 4 Key Metrics For Brands
While there are many data points that brands can track, there are four key performance marketing metrics that are essential in determining how campaigns are performing, how digital marketing spend can be optimized, and the overall success or failure of a brand’s digital marketing efforts. Santi Pierini, President of CAKE shares with Momentology his insights
... -
Paul Wright Shares Expertise on How to Avoid Minefields in E-commerce Tracking and Attribution
In today’s complex digital landscape, tracking and attribution can overwhelm e-commerce marketers. From “last click” to final conversion and all of the touch points along the way, how can marketers extract value from their campaigns and make intelligent decisions that will increase digital return on investments? CAKE’s Managing Director of Europe, Paul Wright, outlines three minefields
... -
Letter from the CTO: CAKE for Networks Takes Affiliate Marketing to the Next Level
Since its inception, CAKE has been committed to fostering innovation and growth in the affiliate industry. That quest continues… At the start of 2014 CAKE began an initiative to uplift our current platform and brand, and today we introduced a new release of CAKE for Networks. With this latest version, affiliate networks can access data-driven
... -
How-to: Tracking Events Along the Customer Journey
One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events. Like breadcrumbs left behind by people lost in the woods, events are the only way for advertisers and marketers alike to attribute a desired outcome back to its source.
-
Performance Marketing: Why 2014 Looks Set to Trump 2013
In 2014, the performance marketing industry has experienced rapid growth and shows no sign of slowing down. This concept has sparked a real paradigm shift of late as more companies are realizing the value of performance-based solutions.
-
PerformanceIN: Mobile Performance Marketing
Monitoring mobile marketing campaigns can be tricky. There is so much information to analyze, plus so many changing guidelines and restrictions on what methods can and cannot be used to track actions such as app installs, mobile user behaviors, etc. What is the best approach to capturing the insight most vital to understanding user engagement and the overall performance of mobile marketing campaigns?
Find out here!