Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic boost the performance of digital advertising through the ability to definitively track ROI for those offers. Recognizing the benefit of these programs, marketers are increasing their affiliate spend.
In fact, Forrester Research forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion.
Marketers who are just starting out may find it difficult to find affiliates, set commissions, combat fraud, and refine a program over time. These four tips can help start up your affiliate marketing program.
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