• Case Study

    Journey Enables Better Marketing Performance to Legal Services Company

    Lacking visibility across the entire customer journey, the company looked to gain a clearer understanding of campaign performance and improve the impact of its marketing campaigns to retain a competitive advantage.

  • Case Study

    Online Retailer Significantly Improves ROAS with Journey

    The retail brand needed to stay competitive in its dynamic industry and had set ambitious online sales and marketing goals.

  • Case Study

    Leading Global Bank Optimizes Digital Ad Performance with Journey

    Ranked as one of the largest banks worldwide, the organization is featured in an S&P Global listing of the top 23 banks across the world with more than $1 trillion in assets.

  • Case Study

    Forbes 2000 Global Media Firm Increases ROAS by 63% with Journey

    Client Objective: Gain a deeper understanding of campaign performance and customer journeys to make truly data-driven decisions that boosts return on advertising spend (ROAS).

  • Case Study

    CashKaro

    CAKE delivers a dynamic range of features, including advanced cross-channel tracking, multi-touch attribution, as well as the ability to seamlessly integrate with partners and automate incoming commissions for CashKaro.

  • Case Study

    Forex Club

    Forex Club selected CAKE’s platform because of the comprehensive range of features the solution offers, including the ability to easily onboard new affiliates, launch and measure campaigns across multiple channels and markets, as well as automate details like payouts and ad updates.

  • Case Study

    Agora Financial

    Agora Financial selected CAKE to manage its affiliate program because of the solution’s ability to track campaign performance at a very granular level. For example, the company can look at how various offers are performing in real-time and use the information to quickly make adjustments so that affiliates have access to offers that are more likely to convert.

  • Case Study

    Jumia Builds Leading Affiliate Program With CAKE

    Jumia builds leading affiliate program with CAKE.

  • Case Study

    Lead iD

    Lead iD selected CAKE because of the solution’s ability to track the digital campaigns that it runs on its internal properties and on behalf of its partners, at a very granular level.

  • Case Study

    Purify Digital

    Purify Digital selected CAKE for Networks to power its business because of the platform’s ability to track, attribute and optimize digital advertising spend across multiple marketing channels.

  • Case Study

    DMI Partners

    Since transitioning to CAKE’s SaaS-based tracking, attribution and optimization solution, DMI’s CPA Café has been able to considerably improve their performance credibility and significantly strengthen their client and publisher relationships. CAKE’s extremely simple user interface makes the daily management of affiliate campaigns easier and more efficient, streamlining reporting processes to deliver better results faster.

  • Case Study

    UK2 Group

    With CAKE, UK2 now has accurate insight into which packages are selling the best among affiliate-referred traffic, and which affiliates are driving the most sales. These metrics are empowering the company to set commission rates predicated on net profit margins and the lifetime value of customers.

  • Case Study

    Conversion Squared

    C2 selected the CAKE platform because of its ability to automate and simplify many aspects of the affiliate campaign management process, as well as track multiple events along a consumer’s conversion journey. CAKE’s unique Step Pixel feature offered a solution, allowing C2 to track multiple touch points along the path to a conversion in order to understand the impact of each and provide structured payouts to affiliates.

  • Case Study

    Revenue Ads

    RevenueAds chose the CAKE platform to manage and track all of the performance campaigns running through its network. Using CAKE, RevenueAds has been able to improve the overall success rate of campaigns and the profitability of affiliates, which has strengthened relationships and garnered even more trust from its advertiser clients and publishers who have joined the network.

  • Case Study

    Monetise

    Monetise chose CAKE because of the platform’s targeted campaign control and ability to serve as a central hub for tracking and analyzing multiple data points. With thousands of affiliates to manage, a simple-to-use, full-featured, one-stop solution was critical. By integrating its database with the CAKE platform, Monetise has gained access to sophisticated functionality that provides a wealth of benefits.

  • Case Study

    Toluna

    Toluna has leveraged CAKE’s digital marketing SaaS-based platform to power the ThinkAction Affiliate Network by helping to drive the company’s growth. CAKE has enabled the company to easily and accurately manage ThinkAction’s large database of international partners and affiliates, for tracking and reporting in real-time, as well as payments in global currencies.

  • Case Study

    Patient’s Guide

    Since implementing CAKE as its primary marketing performance platform, Patient’s Guide has been driving advancements in time to value, improving the patient and client experience, as well as making strides to consistently match lead buyers with the sellers who deliver the best results.

  • Case Study

    LenderEDGE

    Using CAKE, LenderEDGE can run real-time reports that instantly show the performance and status of leads being purchased by clients, including which leads are resulting in loan applications, as well as which applications go on to be approved for funding and which are denied.