-
CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report
As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report
... -
5 Reporting Features You Should Be Using in 2022
Robust performance marketing software fuels speed and accuracy which enables marketers to quickly recognize revenue-generating opportunities. Whether you are collecting first- or third-party data, or a combination of both, CAKE seamlessly ingests the data and provides advertisers and networks the ability to identify and act on performance trends, in real-time. Same accurate data, enhanced
... -
Spotlight Q&A With Rocco Sarich, CAKE’s Senior Marketing Manager
In this spotlight Q&A, we caught up with Rocco Sarich, CAKE’s Senior Marketing Manager. Rocco brings over a decade of experience, a passion for problem-solving, and a curiosity that empowers his creativity. Here are some highlights from our conversation. What is your current role at CAKE and what are you focused on? I am
... -
CAKE Q4 Product Update: What’s New, What’s Next
We are thrilled to share that since our Q3 product update, we have received 35 new ideas to the CAKE Idea Portal. The CAKE Idea Portal is our customer community fueled by our clients who collaborate on ideas they would like to see make it into CAKE’s product roadmap. In Q4 we added new functionality
... -
Affiliate Marketing Trends: A Look Back
The multibillion-dollar affiliate marketing industry has grown and matured since its inception almost three decades ago. Over that time, the industry has overcome challenges and continues to contribute to new customer acquisition and fuel repeat purchases. Today, affiliate marketing is used by over 80 percent of advertisers. This two-part series will take you through the
... -
‘Tis The Season For Gratitude and Thanks
Though we appreciate you — our amazing CAKE customers — all year round, it’s that time of year when we want to send a special shout out! May your holiday season and all the days ahead be filled with happiness, peace, and prosperity. The entire team at CAKE appreciates your continued support and partnership with
... -
Lead Distribution: What Is It, The Value and Tools for Selling Leads
Selling leads through a lead distribution program can be profitable for businesses across multiple vertical industries. The key is knowing what to do with your qualified lead data to get the most value out of your campaign traffic. So, how exactly does lead distribution work? A lot goes into building a lead distribution program. The
... -
Affiliate Marketing: An Ultimate Guide for 2021, Part 2
Getting started with an affiliate marketing program Affiliate marketing can appear to be a straightforward digital marketing method – a brand or advertiser defines the desired action they’re looking for and then pays when that action has been completed. However, it can be a challenge to actually launch and operate a successful affiliate marketing program.
... -
Performance Marketing: An Affiliate Marketing Glossary
The affiliate marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood. Performance marketing, an advertising model that allows advertisers to pay a fixed dollar amount for a specified result, includes both affiliate marketing
... -
CAKE Q3 Product Update: What’s New, What’s Next
Let’s take a look at the latest news about the CAKE Idea Portal! Since Q2, over one third of CAKE clients are active participants in the customer community that collaborates on what’s next for the CAKE performance marketing software. The CAKE Idea Portal — which is where CAKE customers can share experiences, review customer feedback,
... -
Affiliate Marketing: An Ultimate Guide for 2021, Part 1
The basics: What is affiliate marketing Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the space or optimize their existing affiliate programs, CAKE has created the
...