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Meet IPQualityScore, CAKE’s New Fraud Prevention Partner
Advertisers and affiliate networks focus on increasing profit margins and building strong partnerships. Yet this can be hampered by a serious challenge that dates back to the early 90s— digital advertising fraud. And it’s still on the rise. Globally, the costs associated with digital ad fraud are projected to increase from 35 billion in 2018
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Spotlight Q&A With Mackenzie Barr, CAKE’s Business Development Representative
In this spotlight Q&A, we caught up with Mackenzie Barr, CAKE’s Business Development Representative. Mackenzie brings more than four years of sales experience and is passionate about helping prospects find the best solution for their unique business goals. Here are some highlights from our conversation. What is your current role at CAKE and what
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Online Gaming Statistics 2022 – The Opportunity for Affiliate Marketers
The age of online gaming has arrived. In fact, with four billion smartphone users worldwide plus companies like Amazon and Netflix launching game streaming services, online gaming is replacing the more traditional and expensive gaming consoles. With this shift comes more opportunities for affiliate marketers. In the United States alone, online gaming revenues are expected
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CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report
As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report
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5 Reporting Features You Should Be Using in 2022
Robust performance marketing software fuels speed and accuracy which enables marketers to quickly recognize revenue-generating opportunities. Whether you are collecting first- or third-party data, or a combination of both, CAKE seamlessly ingests the data and provides advertisers and networks the ability to identify and act on performance trends, in real-time. Same accurate data, enhanced
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Spotlight Q&A With Rocco Sarich, CAKE’s Senior Marketing Manager
In this spotlight Q&A, we caught up with Rocco Sarich, CAKE’s Senior Marketing Manager. Rocco brings over a decade of experience, a passion for problem-solving, and a curiosity that empowers his creativity. Here are some highlights from our conversation. What is your current role at CAKE and what are you focused on? I am
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CAKE Q4 Product Update: What’s New, What’s Next
We are thrilled to share that since our Q3 product update, we have received 35 new ideas to the CAKE Idea Portal. The CAKE Idea Portal is our customer community fueled by our clients who collaborate on ideas they would like to see make it into CAKE’s product roadmap. In Q4 we added new functionality
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Affiliate Marketing Trends: A Look Back
The multibillion-dollar affiliate marketing industry has grown and matured since its inception almost three decades ago. Over that time, the industry has overcome challenges and continues to contribute to new customer acquisition and fuel repeat purchases. Today, affiliate marketing is used by over 80 percent of advertisers. This two-part series will take you through the
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‘Tis The Season For Gratitude and Thanks
Though we appreciate you — our amazing CAKE customers — all year round, it’s that time of year when we want to send a special shout out! May your holiday season and all the days ahead be filled with happiness, peace, and prosperity. The entire team at CAKE appreciates your continued support and partnership with
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Lead Distribution: What Is It, The Value and Tools for Selling Leads
Selling leads through a lead distribution program can be profitable for businesses across multiple vertical industries. The key is knowing what to do with your qualified lead data to get the most value out of your campaign traffic. So, how exactly does lead distribution work? A lot goes into building a lead distribution program. The
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Affiliate Marketing: An Ultimate Guide for 2021, Part 2
Getting started with an affiliate marketing program Affiliate marketing can appear to be a straightforward digital marketing method – a brand or advertiser defines the desired action they’re looking for and then pays when that action has been completed. However, it can be a challenge to actually launch and operate a successful affiliate marketing program.
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