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2022 – A Year in Review
Looking back on 2022, we are both overwhelmed with gratitude for our customers, and inspired by their creativity and motivation that drives their continued success. In a year marked by rising digital ad prices, inflation, and increased competition, our customers continued to make significant strides in both growth and profitability. Collectively, CAKE customers launched more
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Ecommerce Affiliate Software Checklist – How to Select the Best Solution for the Job
Finding the right software to manage an ecommerce affiliate program in-house that matches both budget requirements and business needs is an essential priority for brands. To reduce the workload and ensure brands have the insight to make the best software decision for their business, we’ve put together a helpful checklist. This can be leveraged to
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The Dynamic Offer Pixel, Part Two – A Key to Simplifying Postback URL Management
Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips customers with the quintessential solution. Networks can leverage the Dynamic Offer Pixel in conjunction with the event name parameter to provide a single set of pixel instructions to all advertisers across their network. In this latest edition of
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Product Update – New CAKE Features to Know
We’ve been busy developing features that enhance affiliate relationships and save customers valuable time, while also building a powerful ecommerce integration that drives growth. Join us as we highlight all of the exciting features that landed in CAKE this quarter. Simplify the affiliate experience: Custom campaign names visible in the affiliate portal Create custom campaign
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Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution
CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamlessly manage, measure, and optimize their ecommerce affiliate marketing campaigns in-house to increase online sales and profitability. As U.S. ecommerce ad spend is projected to rise by 29 percent this year and worldwide ecommerce sales are expected to hit $6.2 trillion by 2023,
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The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management
So you’re ready to simplify your network’s ad operations, fast track integrations with advertisers, and ensure accurate tracking and measurement across your offers. Great, we’re glad you’re here. CAKE’s Dynamic Offer Pixel fuels a streamlined approach to postback URL management that accomplishes these benefits, plus so much more. As part of our ongoing tracking series,
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Spotlight Q&A With Sol Silva, CAKE’s Business Development Representative
In this spotlight Q&A, we caught up with Sol Silva, a member of CAKE’s U.S. Business Development team. Sol brings more than 7 years of professional experience across multiple industries including the mortgage and technology space. He is passionate about working with prospects interested in scaling their performance marketing program by educating them on CAKE
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Building a Performance Marketing Program Resilient to Economic Fluctuations
Whether you’re with an affiliate or lead distribution network, expanding a performance marketing program to include a variety of verticals and partners ensures flexibility and long-term viability despite the potential ebbs and flows of a shifting economy. Historically, economic downturns have an immediate impact on consumers’ discretionary spending. As a result, more conservative spending often
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Ecommerce Statistics: Preparing for the Future of Shopping in 2022 and Beyond
In today’s fast-paced world, ecommerce is only going to get bigger as consumers’ shopping habits increasingly shift online and technology advances. COVID-19 certainly accelerated things for the channel. In fact, during the last two years of the pandemic, Americans spent $1.7 trillion online, which is a 55 percent increase or $609 billion more than the
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Step Up Performance With Intelligent Tracking
Join us for a new series on how you can launch and grow a performance marketing program that drives measurable results with CAKE’s tracking framework. We’ve curated the thoughtfully and intelligently designed features that fuel CAKE’s tracking capabilities and streamline operations for customers. Today, we’re highlighting two specific features, Offer Contracts and Directed Campaigns.
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CAKE Q3 Product Update: What’s New, What’s Next
At CAKE, our goal is to deliver a product that meets and often exceeds customers’ business needs, so we welcome your contributions to our product roadmap. This is where the CAKE Idea Portal comes in. Our customer community can log in to the CAKE Idea Portal to share business challenges, provide suggested features, and vote
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Maximizing Efficiencies With The Mass Adjustment Tool in CAKE
The Mass Adjustment Tool equips customers with timesaving workflows and the flexibility to get granular with data. The purpose of the tool is to reconcile conversion and event counts at any point in a billing cycle to provide accurate reporting, revenue, numbers, and cost. Admins can add, remove, or adjust conversions or events for advertisers,
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Spotlight Q&A With Ollie Ross, CAKE’s Business Development Representative
In this spotlight Q&A, we caught up with Ollie Ross, CAKE’s EMEA Business Development Representative. Ollie brings more than six years of retail and sales experience to CAKE and is dedicated to helping prospects understand the robust and powerful capabilities of the company’s platform. Here are some highlights from our conversation. What is your
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