• Insights

    Digital Marketing Statistics That Will Shape 2022

    It’s no surprise that digital and affiliate marketing grew in 2021, with digital spending outperforming expert predictions once again. Digital advertising accounted for 64.4 percent of overall ad spend last year, compared to early projections of roughly 50 percent. The growth of ecommerce and consumer time spent online will continue to shift ad budgets toward
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  • CAKE News

    CAKE Q4 Product Update: What’s New, What’s Next

    We are thrilled to share that since our Q3 product update, we have received 35 new ideas to the CAKE Idea Portal. The CAKE Idea Portal is our customer community fueled by our clients who collaborate on ideas they would like to see make it into CAKE’s product roadmap. In Q4 we added new functionality
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  • Insights

    Affiliate Marketing Trends: A Look Back

    The multibillion-dollar affiliate marketing industry has grown and matured since its inception almost three decades ago. Over that time, the industry has overcome challenges and continues to contribute to new customer acquisition and fuel repeat purchases. Today, affiliate marketing is used by over 80 percent of advertisers. This two-part series will take you through the
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  • Blog

    ‘Tis The Season For Gratitude and Thanks

    Though we appreciate you — our amazing CAKE customers — all year round, it’s that time of year when we want to send a special shout out!  May your holiday season and all the days ahead be filled with happiness, peace, and prosperity. The entire team at CAKE appreciates your continued support and partnership with
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